In an omnichannel world, retailers must be able to meet shoppers on their preferred channel in order to gain and sustain their loyalty. Here at Wiser, we’ve just written up a whitepaper to help retailers tackle the topic of Why …
7 Key Insights About MAP Monitoring and Compliance
This is a guest post by Tim Taich, Interim General Counsel at Wiser.
The brick and mortar and online retail worlds are merging into an “omnichannel” or “unified commerce” mode of customer engagement, bringing consistency across channels in …
April 4, 2018
New [Infographic]: 6 Promotion Strategies to Get Lingering Merchandise Out
It’s time for spring cleaning, and the same goes for your warehouse and website. You want to get old merchandise moving to gear up for summer, and our new infographic will help you set a plan to clear it out …
March 30, 2018
The Benefits of Subjective In-Aisle Data Collection
Monday through Friday I spend most of my time speaking about, thinking about, or helping my clients in the retail space, but—because I made the leap several years ago to buy a turn of the century home—come Friday at 5PM, …
March 27, 2018
Achieve KPIs Faster by Crowdsourcing Retail Data
Gaining data on in-store performance, such as end caps, planogram compliance, and out of stocks is key for both retailers and brands. The only problem is that store associates typically are busy helping customers and corporate merchandisers are costly. There …
March 23, 2018
Product Update: Google Shopping Data is Now Daily
Today, more retailers than ever are using Google Shopping ads to promote their products to consumers. Fierce Retail reports that over 80 percent of retailers are investing a portion of their ad spend into Google Shopping ads.
And why not? …
March 20, 2018
Top 4 Ways Retailers Can Differentiate Using Unified Commerce
With all the disparate shopping channels converging, the time for optimization is now. Omnichannel retail is out and unified commerce is the latest and greatest way to provide a cohesive shopping experience. On one hand, omnichannel was about the existence …
March 15, 2018
Why Retail Data Needs a Human Component
This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser.
In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? …
March 13, 2018
Top 7 KPIs Store Operators Need to Manage
Store operators are charged with creating a positive shopping experience, and there are a number of store key performance indicators (KPIs) that all operators need to use to judge their success. These KPIs apply to the vast majority of stores, …
March 7, 2018