There’s no way around it: minimum advertised price, or MAP, violations are not fun. And it’s not always easy to stop them, especially if you sell on hyper-competitive eCommerce marketplaces such as Amazon and Walmart.
For example, say you …
5 Use Cases for Your Brick-and-Mortar Retail Data
A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an excellent way to drive revenue and support an eCommerce channel—or the only way to drive revenue.
Of course, a physical …
February 18, 2020
Why a Successful Retail Audit Needs the Right Sample Size
Do you need to know what is going on inside brick-and-mortar stores? Have questions around merchandising, inventory, category management, store operations, and more? Then you may need to conduct a retail audit.
What is a retail audit? We define this …
February 11, 2020
How to Create Better Buyer Personas
In simple terms, the goal of any business is to make money. Buyer personas help achieve that goal. But what are buyer personas and how can you create better personas that make your business more money?
Let’s find out.
Buyer
…February 4, 2020
5 Effective Tips to Create a Customer-First Brand
There’s a difference between words and actions. This is very apparent in customer relationships. It’s one thing to say, as a business, that the customer comes first. It’s another to actually act that way and truly put the customer first.…
January 28, 2020
What is Category Management? Definition and Examples for Retail Professionals
At a broad level, category management is simple: to improve the customer experience, drive efficiencies for businesses, and deliver quality products and services that generate profits. As we all know, this isn’t as simple as it sounds.
In reality, there …
January 22, 2020
How to Increase eCommerce Sales with these Smart Retail A/B Tests
How do you know that your current approach to eCommerce is the best approach for your business? This is a tough question for many because it can be scary to think about what you’re not doing—and why. Plus, there are …
January 14, 2020
How to Drive Revenue with Generation Z Sales
Generation Z has quickly become an incredibly important demographic for brands and retailers. According to a Barkley report, Gen Z—specifically those aged 16-24—has a total spending power of $143 billion. That means this group is expected to contribute billions …
January 6, 2020
4 Trends in Last-Mile Delivery That Can Help Drive Sales
It’s often said that the last step is the hardest to take. This is certainly a challenge faced by many eCommerce brands and retailers—how to get customer orders that last mile to their front doors.
This is known as last-mile …
December 30, 2019