With 9 percent market share of the entire US commerce market, and being a major marketplace in Europe as well, Amazon is the leading e-commerce marketplace for merchants with a low barrier of entry. Amazon is a lucrative opportunity for …
Geotargeting Website Content? Here’s What You Need to Know
As an eCommerce business, you may have asked yourself if you should be geotargeting website content. It’s certainly a fair question, and the answer could be yes or no depending on what type of eCommerce business you are, what you …
December 20, 2018
Wiser’s Retail Predictions for the New Year
Are you curious what’s coming around the corner in the world of retail? We certainly are, so here at Wiser, we put our heads together to figure out what the future holds in our exciting industry.
Here are our retail …
December 18, 2018
Do MAP Violations Increase During the Holidays?
Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before the start of the Thanksgiving through Christmas holiday shopping season.
Our thought process went like this: The holiday season is …
December 13, 2018
How to Manage Your Retail Operations When You’re in Growth Mode
In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations throughout the U.S. This past summer, Toys ‘R’ Us closed its remaining 200 U.S. stores after 70 years …
December 11, 2018
Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping
A lot has changed thanks to the internet. In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the …
December 6, 2018
[Report]: Holiday Toy-Buying in a Post-Toys ‘R’ Us World
Toys ‘R’ Us was a traditional toy powerhouse in retail. However, after declaring bankruptcy, the national retailer closed all of its stores in June 2018. The meant the upcoming holiday shopping season had a void to fill. Where would all …
December 5, 2018
[TotalRetail] Black Friday Post Mortem: How Successful Was Brick-and-Mortar?
Black Friday 2018 is in the books, which means now is the perfect time to look back and see where we can improve for next year. Wiser CEO Andy Ballard shared his thoughts—and data—on Black Friday for Total Retail.
Here’s …
December 4, 2018
Millions in Toy Sales Left on the Table Over Black Friday
Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend.
However, Black Friday 2018 has already been deemed a success. Research …