Buy Online, Pick Up In-Store (BOPIS) retail strategies are fast becoming commonplace across the unified commerce industry. There’s good reason why. BOPIS—or the ability for customers to buy a product online and then pick up that product in a brick-and-mortar …
MAP vs MSRP: Pricing in an Omnichannel World
When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. We’ve broken it down …
August 30, 2018
Creating a Promotion Strategy to Grow Your Amazon Sales
Amazon has developed many features in Seller Central designed to help increase sales. However, we here at AMZ Advisers find that too often sellers do not know how to utilize all the features properly. The available promotions under the advertising …
August 29, 2018
Walmart Plus Shopify? What Could Happen If You Add the Two Together
Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its …
August 28, 2018
The Top 4 Reasons Why Retailers Should Care About MAP Monitoring
Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image, …
August 23, 2018
New [Whitepaper] The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand
Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery …
August 22, 2018
The Importance of Data Validation in an Imperfect Retail World
What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is.
This is especially true in …
August 21, 2018
New [eBook] 8 Strategies to Maximize Omnichannel Revenue
Growing sales across all channels takes a holistic approach. Certain strategies work well in-store, while others excel online. You need both for a chance at success. Here at Wiser, we’ve put together a comprehensive guide to increasing omnichannel sales with …
August 20, 2018
How Buy One, Get One Can Improve Your Sales
There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount …
August 17, 2018