A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding the right price for the right scenario is an important challenge to tackle for any successful brand or retailer.
Today, …
When is Price Skimming Effective? Pros and Cons for Brands
When done right, a new product launch can be a big win for a brand. Apple is usually on the winning side of its product launches, with lines wrapped around the corner for the next iPhone or new gadget.
A …
November 26, 2019
Nike Left Amazon. Should Your Brand Leave Too?
Have you heard the news that Nike will no longer sell merchandise on the Amazon.com marketplace? It quickly became a major, trending news story—Nike will turn its attention to its direct-to-consumer channel and look to recoup those Amazon sales on …
November 19, 2019
Product Bundling: What It Is and How to Bundle like a Pro
What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up those deals? With product bundling.
Keep reading to learn more about product bundling, what it is, why it works, and …
November 12, 2019
What is the Grey Market and How to Reduce Grey Market Sales
Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel and know exactly who your sellers are. Of course, we don’t live in a perfect world.
Somewhere mixed in with …
November 5, 2019
Do Smartphones Make Mystery Shopping Better?
Brands and retailers know the importance of information, especially on-the-ground info from their brick-and-mortar locations. That’s why purchase panels and mystery shopping have been the name of the game for retail businesses for decades.
However, the influence of mobile devices …
October 29, 2019
Suggestive Selling and Upselling Techniques for Winning Retailers
How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the answer to the first part—buy more—is suggestive selling or upselling. However, this retail technique doesn’t always work for …
October 22, 2019
What is Direct-to-Consumer and How to Balance D2C with Wholesale
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell.
As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. Importantly, a winning direct-to-consumer …
October 15, 2019
Captive Product Pricing Explained: Definition and Examples
Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive product is any accessory product that must be sold in addition to a base product.
As a result, captive product …
October 8, 2019