How can you enforce MAP pricing on Amazon? This is a question asked by countless brands and manufacturers, and it’s a good one. Marketplaces like Amazon are few and far between, and the sheer number of sellers, aggressive pricing tactics …
Which Questions Should You Be Asking Consumers?
Mystery shoppers are your eyes and ears into the current retail landscape inside brick-and-mortar stores. Collecting data from smartphone-enabled shoppers offers many benefits, but to reap all of the rewards, you need to ask the right questions. There is a …
May 23, 2019
What Is Showrooming and What Should You Do About It?
What is showrooming? Showrooming is when shoppers view a product inside a brick-and-mortar store, then use a mobile device to check the price of that product across online marketplaces in search of the best deal.
Should these shoppers find a …
May 22, 2019
[Webinar] How to Enforce MAP and How Brands Find MAP Success
Minimum advertised price policies. These pricing agreements are incredibly important for brands that want to manage their price position and control how they are priced by their resellers. On May 9th, Wiser hosted a webinar that explored how …
May 13, 2019
How Can You Measure In-Store Shelf Health?
Shelf health can have a big impact on your in-store sales. Understanding your share of shelf, display condition, and much more is extremely important, but it’s also difficult to keep track of within all stores nationwide. Luckily, smartphone-enabled shoppers are …
May 6, 2019
When Retail Partners Go Rogue: Warning Signs and Prevention
We often hear of unauthorized third-party sellers disrupting price parity and creating price erosion in the online marketplace. While often assumed to be counterfeiters, individual “basement bandits” reselling products, or professional liquidators, on occasion that’s not the case. The pressure …
April 30, 2019
What Is Phantom Inventory? Here’s How to Spot It
Are there ghosts haunting your shelves? No, not real-life ghosts: phantom inventory. Walk through the aisles and see empty shelves and out-of-stock products. Check the system and see that everything looks good. It looks like there is enough inventory in …
April 23, 2019
Is Burger King’s $5 Coffee Subscription a Win for Customers (and QSRs)?
In mid-March, Burger King rolled out its $5 coffee subscription service. The deal? BK app users who signed up would receive one cup of hot coffee per day, for only $5 per month. This isn’t the first in-app deal leveraged …
April 10, 2019
How to Convert Unauthorized Sellers into Authorized Sellers—Or Stop Them in Their Tracks
Control is incredibly important for retail brands. You need to control your brand image, your products, your resale channels, and much more. Loss of control at any point along the path from product inception to the customers’ hands can hurt …
April 9, 2019