Learn actionable tips from industry experts on how to put omnichannel retail data to use and achieve new levels of success.
Brands and retailers know the importance of information, especially on-the-ground info from their brick-and-mortar locations. That’s why purchase panels and mystery shopping have been the name of the game for retail businesses for decades.
However, the influence of mobile devices …
October 29, 2019
How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the answer to the first part—buy more—is suggestive selling or upselling. However, this retail technique doesn’t always work for …
October 22, 2019
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell.
As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. Importantly, a winning direct-to-consumer …
October 15, 2019
Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive product is any accessory product that must be sold in addition to a base product.
As a result, captive product …
October 8, 2019
Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between.
It’s hard to implement perfect, 100-percent …
October 1, 2019
How did the biggest brands and retailers in the world get to the top? In part, they understood the competition.
You can’t be the best—and stay the best—unless you know how you compare to your competitors, how you are different, …
September 24, 2019
A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often.
Why? In order to maximize revenue and provide top-notch customer service, of course. This is great, but there’s a real challenge behind knowing which strategy is the …
September 17, 2019
Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can find real-time prices in the blink of an eye.
To put this in perspective, 96 percent of Wiser survey participants …
September 10, 2019
The world of online retail is hyper-competitive. Merchants that operate in this space must be agile, informed, and confident in their decision-making process.
For FOAL, LLC, operator of OneStopEquineShop.com, a better solution was needed for its pricing intelligence and …
September 9, 2019
