How did the biggest brands and retailers in the world get to the top? In part, they understood the competition.
You can’t be the best—and stay the best—unless you know how you compare to your competitors, how you are different, …
How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers
A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often.
Why? In order to maximize revenue and provide top-notch customer service, of course. This is great, but there’s a real challenge behind knowing which strategy is the …
September 17, 2019
How Consumers Compare Prices to Make Purchase Decisions
Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can find real-time prices in the blink of an eye.
To put this in perspective, 96 percent of Wiser survey participants …
September 10, 2019
[Case Study] FOAL, LLC Grew Margins and Increased Market Share with Automated Pricing Intelligence, Repricing
The world of online retail is hyper-competitive. Merchants that operate in this space must be agile, informed, and confident in their decision-making process.
For FOAL, LLC, operator of OneStopEquineShop.com, a better solution was needed for its pricing intelligence and …
September 9, 2019
5 Questions to Ask When Choosing Your MAP Platform
Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brands product for. But this does not mean that this is the lowest price that they can sell it for. It just means that …
September 3, 2019
Why is Average Unit Retail (AUR) Important?
Average Unit Retail, or AUR, is a key metric used in retail today, alongside other important data points such as market share, average order value, and units per transaction.
But what is Average Unit Retail, and why is AUR important? …
August 27, 2019
What is Product Development? How Retail Brands Dominate the Process
Product development can be fun, exciting, terrifying, and immensely challenging. Sometimes, all at the same time.
Whether you’re a new startup or a Fortune 500 company, product development is one of the most important steps toward a successful and prosperous …
August 20, 2019
8 Simple Tactics to Increase Market Basket Size
The goal of any brick-and-mortar retailer is to sell. You want your customers to come in early and often, and you want them to leave satisfied.
Whether you achieve this goal or not can be summed up with one metric: …
August 13, 2019
What Gen Z Wants from Their In-Store Experience
People have studied buying habits and consumer sentiment of Millennials. However, there is a new generation, Generation Z, which will soon have a major impact on brands and retailers. Gen Z was born from roughly 1995 through 2010, which means …
August 6, 2019