Should Brick-and-Mortar Retailers Try to Be Like Amazon?

Mobee and Quad Analytix merged to form Wiser Solutions Inc. in 2017. 

Guest contributor for Retail Info Systems News

Mobee’s CRO, Mike Grimes, wrote an article that was featured in Retail Info Systems News. We use the power of crowdsourced intelligence to collect real-time shopper insights for brand manufacturers, retailers, and QSRs.

Amazon just posted its fifth profitable quarter, but traditional retailers are thriving in their own right. Ninety percent of all U.S. retail sales still occur in-store. Consumers love to shop, and not many see that changing anytime soon. Even Amazon can’t beat brick-and-mortar’s ability to satisfy the urge for instant gratification or product inspection—the ability to touch and test a product, and to interact with sales associates to learn more is invaluable. Perhaps that’s why Amazon finally opened its first brick-and-mortar stores this year in San Diego and Seattle.”

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Min-Jee Hwang

Min-Jee is the Director of Marketing at Wiser. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.

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