"brand protection" tag archive

A unilateral pricing policy is a policy by which a manufacturer announces the minimum acceptable resale price for a product, and may refuse to conduct business with any reseller it catches selling those products under that price.

UPPs give manufacturers …

Across nearly every retail vertical, companies are faced with pressure from regulators and consumers to provide more visibility into their supply chains.

If you’re in this space, chances are you’re well-aware of the push for greater transparency, which stems from …

You’ve got great ideas, but you don’t always have the bandwidth to do them. When it comes to minimum advertised price monitoring, a smaller team doesn’t mean you can’t implement, monitor, and enforce MAP pricing across your reseller network.

The …

Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel and know exactly who your sellers are. Of course, we don’t live in a perfect world.

Somewhere mixed in with …

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell.

As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. Importantly, a winning direct-to-consumer …