A premium brand reputation is well-earned. However, it can also be quickly eroded through third-party vendors, unauthorized sellers, and improper pricing.
For TYR Sport, a leading manufacturer of competitive swim and triathlon gear, protecting their premium reputation meant enacting …
March 6, 2019
Third-party sellers thrive on Amazon. However, not everyone is playing by the rules. For brands that sell on this online marketplace, it’s a priority to protect brand image and reputation from less-reputable sellers.
Wiser CEO Andy Ballard, in an article …
November 8, 2018
Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers …
October 10, 2018
What is brand reputation? It is everything. Reputation is how everyone views your brand, shoppers, partners, and competitors alike. Reputation is how much trust is placed in your brand. It is how people feel when they buy your brand. How …
September 18, 2018
Counterfeits are a significant problem for footwear brands selling online. Wiser’s VP of Customer Success, Kathleen Egan, recently spoke with Lauren Olsen of Footwear News to discuss what exactly shoe brands can do to counteract this unfortunate reality.
Here’s a …
April 20, 2018
This is a guest article by Zach Zigelbaum, Senior Account Director, EMEA at Wiser.
The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands …
December 19, 2017
Halloween is here and instead of letting creepy unauthorized sellers take a toll of your brand value, identify and investigate them. On Tuesday, November 7th at 10 am PST/1 pm EST, we’ll be co-hosting a webinar with the leading …
October 31, 2017
The following is a guest post from David Howell, director of brand protection for the online seller enforcement group at Vorys, Sater, Seymour and Pease LLP.
Manufacturers attempting to control distribution, including through online channels, know they …
September 8, 2017
Your pricing matters more than you realize. It colors consumer perception of your brand for the foreseeable future. If their perception doesn’t align with what they’re looking for, or if your pricing is not optimal, you can say goodbye to …
April 3, 2017
