Why In-Store Visibility Matters and How to Improve it

This is an image of a magnifying glass and the words "in-store visibility."

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser.   In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store has become a must-win battleground for brands. In order to outperform your rivals, you cannot leave anything up to chance. These educated shoppers will spot any inconsistencies, and…

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