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In-Store Audits Replace Focus Groups

Traditional methods of gaining consumer insights have remained much of the same for decades. Brands and retailers still rely on paying to have everyday people come in for focus groups. Members of focus groups are asked to provide honest feedback,

September 23, 2016

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Company Insights: Michael Kors

Michael Kors is a global luxury brand that designs, markets, and distributes apparel and accessories for two main collections: the Michael Kors luxury collection and the MICHAEL Michael Kors accessible luxury collection. Recent developments in the company’s competitive landscape have …

March 15, 2016