Crowdsourcing can be defined as outsourcing tasks to a versatile crowd (a group of people) using an open call for participation and information. With this in mind, Mobile Crowdsourcing is the front runner when it comes to collecting real-time data …
How Digital Research Leads to Shopping Insights
In a world of immediacy, how can research be everywhere at once?
Brands and stores use market research to remain competitive in the digital and physical retail environment. The brick-and-mortar store is still the lynchpin of the shopping experience with …
June 14, 2018