As the holiday shopping season fast approaches, the uptick in excited consumers ready to spend will create plenty of opportunities for emerging brands.
There’s Black Friday, Small Business Saturday, and Cyber Monday. Each day—and every other between now and the …
November 15, 2018
There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount …
August 17, 2018
Online data collection offers insight into the current marketplace and allows you to make data-driven decisions for your business. While no one would really disagree that online data collection is critical to success in eCommerce, its capabilities and limitations are …
June 28, 2018
There’s hope. There’s hope for the traditional, walk-in business in this fast-paced, tech-savvy era of retail. Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their …
June 26, 2018
Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. There has to be a delicate balance between the two and it’s often hard to …
November 14, 2017
The holiday season is right around the corner, if you can believe it. For retailers, that means it’s time to kick it up a notch in order to get the most out of the 2017 holiday eCommerce season. Our new …
September 26, 2017
Shoppers compare prices across retailers’ sites and on the barometer of Amazon’s [IRDX RAMZ] marketplace but while this snapshot gives a single view, watching over the longer term gives insight into those retailers’ pricing strategies.
Being visible and found is …
July 19, 2016
The ability to price effectively is becoming a core competency needed in the retail industry in order to maintain a sustainable competitive advantage. It’s the reality in such a saturated market with increasingly sophisticated competitors.
Pricing strategy is a unique …
June 6, 2016
According to The E-Tailing Group, 94% of consumers are willing to invest time into comparison price shopping to make sure they’re getting the best deal possible. The importance of price on purchasing decisions makes it critical for retailers wanting to …
May 17, 2016
