Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data.
The newsletter states, “working with Wiser, …
December 22, 2017
In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store …
December 6, 2017
In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific …
October 12, 2017
Kids are waving good-bye to summer and starting school, which means back-to-school sales are coming to an end and this year’s back-to-school trends are unraveling. Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 billion.…
August 29, 2017
The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem. Sales can decline for various reasons, and finding the cause may be the trickiest part. Luckily, Wiser has put together …
August 22, 2017
According to eMarketer, back-to-school retail sales are expected to grow 2.6 percent this year. People are also waiting until promotions are available later in the summer or even once school has started again to make back-to-school purchases. RetailMeNot reports …
August 2, 2016
Markdowns, sales, promotions, discounts, and every other word synonymous with a “deal” is a sticky situation for retailers. They draw the attention of shoppers, but at the same time they can cheapen your brand. They can also condition shoppers to …
February 2, 2016
In retail, price is a major factor in a customer’s path to purchase. To cater to this influence, many retailers use coupons to win customers over. One method retailers can use to win them over is with coupons. According to …
July 13, 2015
According to the National Retail Federation, for some retailers, the holiday season can represent as much as 20-40% of annual sales. Last year it was just under 20% for the industry as a whole. According to ComScore, there …
January 6, 2014
