A brand’s ability to connect with consumers comes not just from what it says, but what it does.
We often think of the connection between brands and customers as something that’s done through marketing. But the best retailers know that …
A brand’s ability to connect with consumers comes not just from what it says, but what it does.
We often think of the connection between brands and customers as something that’s done through marketing. But the best retailers know that …
May 26, 2020
What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up those deals? With product bundling.
Keep reading to learn more about product bundling, what it is, why it works, and …
November 12, 2019
Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping.
Here’s how leading brands …
July 30, 2019
So, you have excess inventory after the holidays. You are not alone. This is a common scenario faced by all retailers, as they spend months preparing for the holiday season, only to be left with the back of the store …
January 8, 2019
What will it take to get online shoppers to buy from you this Cyber Monday? Is it a quality product? The convenience? The ability to leverage pricing intelligence?
Perhaps it’s a great deal. Cyber Monday promotions are big business. KMPG’s …
November 13, 2018
Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: …
October 2, 2018
Buy Online, Pick Up In-Store (BOPIS) retail strategies are fast becoming commonplace throughout unified commerce. There’s good reason why. BOPIS—or the ability for customers to buy a product online and then pick up that product in a brick-and-mortar store—is a …
September 4, 2018
Amazon has developed many features in Seller Central designed to help increase sales. However, we here at AMZ Advisers find that too often sellers do not know how to utilize all the features properly. The available promotions under the advertising …
August 29, 2018
There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though traditional discount sales …
August 17, 2018