What will it take to get online shoppers to buy from you this Cyber Monday? Is it a quality product? The convenience? The ability to compare prices?
Perhaps it’s a great deal. Cyber Monday promotions are big business. KMPG’s Global …
[Infographic] Expectation vs. Reality: Shoppers, Retailers Don’t Agree on Seasonal Displays
Walk into a retailer in late August or early September, and there’s a good chance you see seasonal displays. In fact, the “Christmas Creep” frequently draws complaints from shoppers and retail pundits. However, retailers know there’s value in seasonal displays. …
October 5, 2018
How to Create Winning Black Friday Promotions
Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: …
October 2, 2018
Creating a Promotion Strategy to Grow Your Amazon Sales
Amazon has developed many features in Seller Central designed to help increase sales. However, we here at AMZ Advisers find that too often sellers do not know how to utilize all the features properly. The available promotions under the advertising …
August 29, 2018
Wiser in the News: The Strategy, Science and Psychology of Holiday Promotions
Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data.
The newsletter states, “working with Wiser, …
December 22, 2017
Why In-Store Visibility Matters and How to Improve it
In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store …
December 6, 2017
Guide to Omnichannel Pricing
In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific …
October 12, 2017
Promotions and Discounts: 2017 Back-to-School Trends
Kids are waving good-bye to summer and starting school, which means back-to-school sales are coming to an end and this year’s back-to-school trends are unraveling. Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 billion.…
August 29, 2017
6 Reasons Your Retail Sales Are Dropping and How to Increase Them
The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem. Sales can decline for various reasons, and finding the cause may be the trickiest part. Luckily, Wiser has put together …
August 22, 2017
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