Wiser in the News: The Strategy, Science and Psychology of Holiday Promotions

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Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data.  The newsletter states, “working with Wiser, we found that discounts in email promotions averaged 36%—slightly higher than last year’s 34%.”  In addition, “In partnership with Wiser, we found that 56% of promotional emails sent this October included free-shipping offers, compared to just 40% in October 2016. Retailers’ incentives: fewer peak-volume surcharges from shipping companies and less…

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Why In-Store Visibility Matters and How to Improve it

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This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser.   In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store has become a must-win battleground for brands. In order to outperform your rivals, you cannot leave anything up to chance. These educated shoppers will spot any inconsistencies, and…

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Guide to Omnichannel Pricing

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific retailer, price parity or channel-based pricing may be most effective.   Shoppers have more information than ever at their fingertips. They can do all the price and product research on their own or even have a comparison engine do the work for them. Regardless, they are hyper-informed and quick to pick out any…

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4 Tips to Run Better BOGO Sales

Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations. In this blog post, we’ll dive deeper into BOGO sales and how retailers can capitalize on this popular…

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Promotions and Discounts: 2017 Back-to-School Trends

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Kids are waving good-bye to summer and starting school, which means back-to-school sales are coming to an end and this year’s back-to-school trends are unraveling. Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 billion. This number may now be questionable to retailers as back-to-school shoppers are delaying their purchases. According to the NRF, as of early August, only 13 percent of parents had completed all their back-to-school shopping, and 23 percent had not started at all. Here…

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