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Does Psychological Pricing Work?

There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying.  

December 28, 2018

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How Buy One, Get One Can Improve Your Sales

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount

August 17, 2018

How Online Retailers Can Fight the Rise of Webrooming

webrooming_THUMBNAIL

Showrooming used to be a common complaint for brick-and-mortar retailers, but now the tides are changing. Webrooming has become more prevalent and the fact that 56% of adults own a smartphone is exacerbating the problem for online retailers. Before we …

June 12, 2014

5 Ways to Boost Sales with Psychological Pricing

Psychological pricing is a pricing strategy that plays into the way our brains work without us even realizing. Have you ever noticed that many prices have 9s in them? It’s not a coincidence. I will go into each of the …

June 4, 2014