Being a retailer these days, especially in the grocery business, is like being under siege and not knowing where the next assault is coming from. Do you focus on changes in the supply chain brought about by trade wars and …
On-Shelf Availability Terms, Definitions, and Differences
In the CPG industry, there are a handful of terms pertaining to issues around on-shelf availability. Unfortunately, some terms are used incorrectly, causing confusion. To help keep everyone aligned we’ve defined each term and added a graphic outlining the key …
Your Brand Guide on Retail Product Placement
There are two broad types of retail product placement: at the shelf level and at the store level. We’ve gone deeper on shelf-level product placement (does “eye level is buy level” ring a bell?) but we haven’t spent a lot …
January 25, 2022
How the ‘Little Guy’ Field Teams Can Take on the Giants
In a world with Coca-Cola, Nike, Gillette, and other hugely successful brands, it can be tough as one of the little guys—especially in the retail execution space.
You’re on the hunt for ways to get your products sold by more …
January 18, 2022
What You Need Out of Your Next Retail Execution Software
Managing your in-store retail presence can get a whole lot easier when you have the right tools at your disposal. The biggest brands can send in hundreds if not thousands of field team employees into physical locations. The rest of …
December 14, 2021
Route Optimization: How Merchandising Teams Can Solve These 5 Challenges
How efficient are your field teams on a daily, weekly, or monthly basis? If you’re like most brands, the answer is “not very.” And that’s OK—we’re not here to judge. But we are here to help you get more confident …
July 13, 2021
The Biggest Challenge For Most CPG/FMCG Companies
The biggest challenge for most consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) companies is retail execution. In fact, the average CPG/FMCG company loses over 20 percent-plus of total sales opportunity and is at the highest risk of getting product …
April 20, 2021
Tricks CPG Sales Teams Use For Effective Display Promotions
Your trade budget combined with the setup of new promotional displays can be one of the most effective growth tools your sales team has in its arsenal to drive incremental revenue. Not only does it provide an immediate sales spike, …
4 Tips to Better Manage Your CPG Broker Relationships and Grow Sales at the Shelf
A robust network with strong CPG broker relationships can accelerate sales and open more doors to new retail outlets. It’s a smart focus for any CPG, FMCG, or any other product-focused brand. But, keeping those relationships happy can be challenging, …