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How to Become a Category Captain

Over the last few decades the number of products landing on the shelves of major retailers skyrocketed. Every category of product suddenly had multiple, similar competing products.

This gave consumers more choices, but it also dramatically increased the complexity of …

December 1, 2020

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What is Point-of-Purchase Marketing?

Most shoppers are familiar with the experience of going into a store for something specific and walking out with more than they intended.

How does this happen? One of the prime reasons is strong point-of-purchase marketing.

Point-of-purchase (POP) marketing targets …

November 3, 2020

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Top 7 KPIs Store Operators Need to Manage

Retail store operators are typically responsible for driving a wide range of KPIs related to their individual stores. A successful store operation involves marketing, sales, customer experience, supply chain and inventory management, and operations management.

In this article, we’ll look …

July 21, 2020

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What is Visual Merchandising?

In the restaurant business, there is a saying that goes, “People eat with their eyes first.”

That means that even if the food is cooked perfectly and is delicious, a bad presentation can put someone off before they even try …

May 14, 2020