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The Fusion of Digital and In-Store Data

Online data, through eCommerce, is easily monitored and analyzed. What happens when the shopper physically goes a store? Almost every retailer wants a seamless omnichannel shopper experience, but very few are able to successfully execute it. The right data can …

May 2, 2017

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Is Mystery Shopping Dying?

There are plenty of articles on the internet alluding to the death of mystery shopping. Each day new techniques to collect data are coming to the surface and it looks like mystery shopping may be left behind…

But that may …

March 21, 2016