Stolen and counterfeit goods can pose a significant challenge for online retailers. Naturally, there is the percentage of total sales going to illegitimate sellers, but another, potentially more problematic, concern is the effect on pricing. This was recently explored in a report by The Information. The publication highlighted how a stolen good sold on Amazon for a lower price could lead to reputable sellers, including Amazon itself, dropping its prices to stay competitive. The result would be low Amazon prices across all sellers due to stolen or counterfeit goods.
Wiser CEO Andy Ballard contributed to the report. Wiser can play a critical role in protecting brands’ pricing strategies through omnichannel market intelligence.
He told The Information that it’s always hard to identify stolen goods, and it’s a constant battle to stop these illegitimate products from being sold on Amazon.
Many brands can take on stolen and counterfeit goods with accurate, actionable omnichannel pricing data. Check out the rest of The Information’s report and Andy Ballard’s comments to learn more about the impact of stolen goods on Amazon.com.