Top 3 Backend Features to Consider When Choosing Your Crowdsourcing Company

If you read our latest blog post on application features you should consider when choosing a crowdsourcing company, you’re considered an expert in the field.

This week we want to make sure you are an expert with various backend features to consider when choosing a mystery shopping company.

Here we go.

1) Sophisticated/Automated Survey Deployment

If a mobile mystery shopping company does not have some advanced survey deployment system, odds are you probably won’t want to use their services. If a company’s current system requires them to manually deploy surveys, it will be virtually impossible to get quick results if you need data fast and at a larger scale.

Don’t fall into this trap.

2) Customizable Questions

This is a very important feature to consider when looking at various crowdsourcing companies. Sometimes when you create a campaign, you don’t always get the data you are looking for in your first attempt. Instead of creating another campaign, it’s important to have the option to edit surveys in real time. This will ensure you are able to fix issues quickly if they arrive mid-campaign without losing any data previously collected.

3) Algorithmically Target Users and Stores

Another great feature to think about when choosing a company would be the ability to algorithmically target users to complete surveys around specific stores. It’s important for a company to take advantage of in-app push notifications, SMS messages, and emails to encourage users to complete surveys in their area. This feature will increase the odds of coverage for your campaigns.

These are just a few of the features we offer here and that you should consider when selecting a mobile mystery shopping company.

Contributing Writer: Justin Bartlett

Min-Jee Hwang

Min-Jee is the former Director of Marketing at Wiser. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.

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