Top 5 Ways Retailers are Using Crowdsourcing

Crowdsourcing is the way of the future for collecting data at the store level as quickly as possible. There are endless amounts of information to be collected to drive your business decisions, and we understand that can be very overwhelming.

But that’s ok! We are here to tell you the top 5 ways companies are using crowdsourcing to inspire you to be innovative.

1. Compliance, Compliance, Compliance

The number one way companies are using our platform is to measure compliance across stores nationwide. This is important if you are trying to ensure your brand is consistent throughout stores, everything is merchandised correctly and maintained to the highest quality.

2. Sales Associate Training Effectiveness

There’s no better way to track the effectiveness of your training programs than with crowdsourcing technology. Many of our clients use our platform to go into the stores and have shoppers ask associates specific questions pertaining to training programs. It’s the perfect way to figure out what stores are falling behind and focus your efforts to the ones that need some help.

3. Customer Service Indicators

The great thing with crowdsourcing technology is the ability to collect data directly in stores across the country. This is very important if you want to develop a better model to predict the success of your business. A lot of our clients like to take advantage of our platform to collect objective data on the factors affecting success from a customer service standpoint such as store cleanliness, manager presence, and the overall friendliness of your associates.

4. Understand Shopper Habits

One of the most important factors that can lead to sales is understanding shopper buying habits. And lucky for you, crowdsourcing technology allows you to get a better idea of the factors affecting a shopper’s path to purchase. When collecting the correct information, you can aim marketing campaigns to influence a shopper to buy your products.

5. Competitive Intelligence

Last but not least, a lot of our clients use our platform to collect intel on their competition. Have you ever wanted to know what your competition is doing in stores, how they are priced, or why their marketing campaign is so successful? Well, you can’t get an internal snapshot but you can see what they are doing in the store compared to your initiatives.

These are just some of the ways you could collect data while using crowdsourcing technology. I hope while reading through this small list you will be inspired to creatively think how crowdsourcing can be applied in your company.

Contributing writer: Justin Bartlett.

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

Need better data to inform your decisions?

Schedule a Consultation