People, products, shopability, and sentiment. These are the four key elements driving superior customer experience in-store, according to Wiser CEO Andy Ballard. Writing for Total Retail, Andy digs into why retailers should care deeply about each of these elements and how improving these areas can provide positive results for companies.
Here’s a sneak peek at what you can read in “4 Key Elements Driving Superior Customer Experience In-Store.”
“Following the omnichannel retail explosion, people are still a retailer’s most important asset. Whether it’s informing consumers about promotions, finding products or helping at checkout, store associates provide the first and last impression a retailer has on shoppers.”
“To win the hearts and wallets of consumers, retailers should consider their perceived value, pricing strategy, product quality, and the likelihood that a customer will return to shop again.”
See what else Andy had to say about crafting a superior customer experience over at Total Retail.