Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences; the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today? Wiser’s VP of Customer Success, Kathleen Egan, shares her thoughts on the evolution of retail and where it’s headed.
Here’s a preview of what you’ll find in From Wannamaker to Walmart: The Evolution of Retail:
“In Retail 4.0, expect to see the bifurcation of product offerings, with less volume in the undifferentiated middle of the road. Retailers like Walmart and Target will get even more efficient, enabling ever better, lower-cost commoditized products. On the other end, brands like Patagonia and Stuart Weitzman, which offer highly differentiated, segment-specific, higher-end offerings, will also thrive.”