total retail

[Total Retail] Black Friday Post Mortem: How Successful Was Brick-and-Mortar?

Black Friday 2018 is in the books, which means now is the perfect time to look back and see where we can improve for next year. Wiser CEO Andy Ballard shared his thoughts—and data—on Black Friday for Total Retail.

Here’s a sneak peek at what you can read in “Black Friday Post Mortem: How Successful Was Brick-and-Mortar?

“Millennials were out in full force this year, with 37 percent of respondents aged 25 to 34 out shopping on Black Friday. Generation X trailed closely behind, with 32 percent searching for the best deals in-store.”

“Fifty-five percent of shoppers said deals were about the same as last year’s across Walmart, Target, and Best Buy. Only 11 percent claimed that deals were much better than last year.”

See what else Andy had to say about Black Friday over at Total Retail.

Matt Ellsworth

Matt is the Sr. Manager, Marketing & Demand at Wiser, the leading provider of actionable data for better decisions.

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