Better Support: 3 Ways to Support Merchandising Partners Through Crowdsourcing

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Mobee and Quad Analytix merged to form Wiser Solutions Inc. in 2017. 

Retail Merchandiser Magazine featured an article written by Mobee’s former CRO, Mike Grimes, discussing how to leverage mobile crowdsourcing to support merchandising partners in their January/February 2017 issue. Mobee uses the power of crowdsourced intelligence to collect real-time shopper insights for brand manufacturers, retailers, and QSRs.

Here’s a preview from the article:

“When products are delivered to retailers nation-wide, it is often the job of third-party merchandisers to set up and maintain product displays.

While this approach is expensive, it is generally more cost-effective than internal processes; however, with pressure on retailers to provide increasingly exceptional shopping experiences, expanding the third-party model becomes cost-prohibitive. This is where leveraging low-cost, high availability crowdsourcing comes in.

Crowdsourcing can supplement current compliance and shelf health measurement services of traditional merchandising providers, while also optimizing some outdated merchandising processes to make them more efficient. In both cases, crowdsourcing strengthens relationships across the supply chain in a more cost-effective and flexible manner.

Here are three ways crowdsourcing can increase the value-add of third-party merchandisers:”

Read the Full Article Here

Contributing Writer: Justin Bartlett

Need better data to inform your decisions? Whether in-store or online, Wiser has you covered from pricing to assortment to promotions. Schedule a meeting today to learn how to turn retail data into action. 

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Angelica Valentine

Angelica Valentine is the Marketing Manager at Wiser, the leading provider of actionable data for better decisions, and a contributor to VentureBeat, Business Insider, The Future Customer Engagement and Commerce, and more. She holds a BA from Barnard College of Columbia University.