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Wiser Black Friday 2017 Data Featured on CNBC’s Squawk Box

Wiser data came in handy for CNBC Squawk Box reporter, Courtney Reagan’s segment called Black Friday big picture shopping action on Black Friday 2017. Reporting from Woodbridge Center mall in Woodbridge, New Jersey, Reagan explained how retail sales did on Thanksgiving day and the progress so far on Black Friday 2017.

Our real-time survey data showed that 81 percent of consumers planned to shop on Amazon and with other retailers as well, while 19 percent planned to shop exclusively on Amazon.

Watch the full video below.

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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