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Wiser CEO Interviewed By MarTech Today

Gain more insight into Wiser’s merger in this interview on MarTech Today. The article titled, Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop, sheds light on why Quad Analytix and Mobee merged to become Wiser Solutions.

Here’s a quick preview of what Wiser’s CEO, Andy Ballard, had to say:

“As it stands, Wiser clients have access to a number of data sets, from competitive benchmarks and market intelligence analytics to optimization analytics that offer insight into in-store ‘shelf health’ metrics. With the additional workflow solutions that are part of Wiser, brands, retailers and restaurants can do things like automate pricing on the front end of their website based on the analytics they are pulling.

‘For one of our customers, in addition to the competitive information, we’re actually taking in their historical data and making pricing recommendations based on an algorithmic pricing elasticity set — trying to optimize their price based on the prices they’ve sold things at historically and the competitive prices that are out there in the market.’

Ballard says the source of the analytics they are curating is from large-scale crawling of e-commerce sites where they are pulling data multiple times a day. Wiser’s technology solution then organizes the data into a format that can be distributed to customers, highlighting where a retail business may have issues.”

Read the full article here.

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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