Promotional calendars are shifting and that means Black Friday 2017 won’t be as important as in years past. RetailWire’s George Anderson tapped our Director of Marketing, Min-Jee Hwang, for her outlook on Black Friday in his Forbes article, Why A Less ‘Significant’ Black Friday Is Good For Retailers.
Here’s a preview from Anderson’s article on Forbes:
“Since price is off the table, the points of differentiation I see for retailers are storytelling and experiences,” said Min-Jee Hwang, director of marketing at Wiser. “If a company has a strong story, then they will be top of mind on a retail holiday like Black Friday. In addition, having an event, demonstration or class could get shoppers in-store to experience products in a new way.”
Want to learn more about trends for Black Friday 2017?