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Wiser Featured in Forbes Article Discussing Black Friday 2017

Promotional calendars are shifting and that means Black Friday 2017 won’t be as important as in years past. RetailWire’s George Anderson tapped our Director of Marketing, Min-Jee Hwang, for her outlook on Black Friday in his Forbes article, Why A Less ‘Significant’ Black Friday Is Good For Retailers.

Here’s a preview from Anderson’s article on Forbes:

“Since price is off the table, the points of differentiation I see for retailers are storytelling and experiences,” said Min-Jee Hwang, director of marketing at Wiser. “If a company has a strong story, then they will be top of mind on a retail holiday like Black Friday. In addition, having an event, demonstration or class could get shoppers in-store to experience products in a new way.”

Want to learn more about trends for Black Friday 2017?

Read the full article here.

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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