Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data.
The newsletter states, “working with Wiser, we found that discounts in email promotions averaged 36%—slightly higher than last year’s 34%.”
In addition, “In partnership with Wiser, we found that 56% of promotional emails sent this October included free-shipping offers, compared to just 40% in October 2016. Retailers’ incentives: fewer peak-volume surcharges from shipping companies and less stress on their own fulfillment centers. Retailers also reduced or removed minimum thresholds to qualify for free shipping.”
Want to learn more about Bain & Company’s holiday retail insights? Read the full article here.