Wiser on MSNBC Your Business: Mystery Shopping Mission

Deploying a costly merchandising team to ensure displays and product offerings are in order is no longer necessary . Manufacturers and retailers can always use feedback, and mystery shoppers are the perfect people to check out product displays and evaluate sales staff. With Wiser, any shopper can be a brand or retailer’s eyes and ears on the sales floor. The data these “Bees” collect in-store give our clients a competitive edge.

MSNBC’s Your Business put our in-store data collection app to the test in a recent segment. Watch it here to learn how easy it was for reporter JJ Ramberg to use our app to complete a mystery shopping trip for LovePop.

Here’s a quick look at what you can expect from the video: “LovePop is working with the company, Wiser Solutions, the brains behind the MobeeApp … LovePop gets fast, affordable, near real-time data that can give their business a competitive edge.”

Watch the full segment here.

 

Need better data to inform your decisions? Whether in-store or online, Wiser has you covered from pricing to assortment to promotions. Schedule a meeting today to learn how to turn retail data into action. 

Angelica Valentine

Angelica Valentine is the Marketing Manager at Wiser, the leading provider of actionable data for better decisions, and a contributor to VentureBeat, Business Insider, The Future Customer Engagement and Commerce, and more. She holds a BA from Barnard College of Columbia University.

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