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The Year of the Data Scientist

The modern world is filled with an infinite amount of information. Companies are now able to collect data on any element of their company and use it for analysis. Each year, companies discover new factors directly affecting the success of their business. Another variable is understood, yet another is discovered. The business model never stops evolving.

It’s a challenge for companies to discover how to leverage the data they’ve collected to make insightful decisions. Without the right employee, this task is almost impossible. That’s why data scientist may be one of the most important roles of 2016.

Whether companies choose to hire or collaboratively work with a data scientist, it is important for the market to understand this new role. It’s a data scientist’s job to creatively sift through mounds of data and derive insights to influence business decisions. If done correctly, a data scientist can help companies grow exponentially.

Data scientists can use almost any data set to make insightful conclusions. However, each business may need different data sets to make impactful decisions. In the brand and retail world, it is important for companies to collect data at the store level. The best way to do this is through mobile crowdsourcing technology.

If you want to learn more, check out our new eBook!

Contributing Writer: Justin Bartlett

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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