[Infographic] How to Rock your Back to School Sales and Marketing

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It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

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