Assortment planning in the age of eCommerce is a tricky business. Determining the ideal product mix and inventory width and depth, setting competitive prices, providing personalized experiences, and dealing with rapid lead times is just scratching the surface of what …
How Quick Service Restaurants Can Find Growth Opportunities
The food industry has undergone massive transformations over the last few years. Mobile payments and rewards, the drive to provide healthier options, and consumers’ demand for fast service without compromising on quality have affected every type of restaurant.
Quick service …
June 23, 2020
5 Use Cases for Best Seller Intelligence
If someone were to ask you what the top-selling items were today on any major online marketplace, whether it’s Amazon, eBay, Walmart, or any other, could you answer quickly? What if they asked what the most popular product was …
June 16, 2020
What is Amazon’s Best Sellers Rank?
At first glance, the Amazon Best Sellers Rank is fairly straightforward. It’s a snapshot of which product, in a certain category, is selling the most during a specific time period.
However, there is more than meets the eye behind Amazon …
June 11, 2020
4 Use Cases for Price Intelligence
The best brands and retailers have top-notch pricing solutions. This is just a fact of life in the eCommerce space, as prices change by the minute—or second—and consumers have more options than ever before. An ideal pricing solution is a …
June 4, 2020
Wiser’s Quick Guide to D2C Marketing
Direct-to-consumer retail is not a new business model, but the rise of e-commerce has changed the retail playing field by making it easier for D2C startups to compete.
Previously stale product categories have had new life breathed into them by …
June 3, 2020
How Brands Can Connect with Shoppers
A brand’s ability to connect with consumers comes not just from what it says, but what it does.
We often think of the connection between brands and customers as something that’s done through marketing. But the best retailers know that …
May 26, 2020
What is Everyday Low Pricing?
If the phrase “everyday low pricing” (EDLP) rings a bell, you probably know that this is the pricing strategy that Walmart used to become a retail powerhouse. Amazon followed shortly thereafter and brought the EDLP strategy to eCommerce.
It’s easy …
May 20, 2020
What is Visual Merchandising?
In the restaurant business, there is a saying that goes, “People eat with their eyes first.”
That means that even if the food is cooked perfectly and is delicious, a bad presentation can put someone off before they even try …
May 14, 2020