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Embracing Digital Transformation in Promotions: Strategies to Connect with Today’s Inflation Conscious Consumers
With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands.
- by Héloïse Tobin
- October 31, 2024
The Omnichannel Shopper: Connecting Digital and Physical Worlds
Retail has undergone a significant transformation as consumer behavior shifts and modern shoppers increasingly move fluidly between online and in-store.
- by Mollie Panzner
- October 30, 2024
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