While the real winners on Valentine’s Day are the recipients of all the flowers, candy, and cards that are gifted on February 14th, brands and retailers don’t do too poorly either.
At Wiser, we were wondering what went …
4 B&M Sales Operations Problems Driving Pros Crazy—and How to Fix Them
It’s the daily challenges that motivate us, make us work harder and inspire us to develop new and innovative solutions to our problems. Whether your job duties fall under sales operations, retail execution, account management, merchandising, or something similar—these daily …
February 5, 2019
4 Channel Marketing Problems Driving Pros Crazy—and How to Fix Them
Our work lives are a daily struggle between exciting accomplishments and teeth-grinding frustrations. While we try to stay positive, there aren’t many benefits of ignoring the problems that come along with life in the retail industry. Sometimes, they just need …
January 29, 2019
Shoppers’ In-Store and Online Expectations for 2019
Any new year signifies a time for change. This year is no different. To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 …
January 18, 2019
Survey Fatigue? Why Crowdsourcing Is a Smart Solution
Few voices are as important—and loud—as consumers. They are, after all, the lifeblood of any brand or retailer. Nearly every decision you make affects your customers, from changes to your supply chain to front-of-store displays and promotions.
Therefore, it’s a must …
January 16, 2019
[Case Study] How Belami Ecommerce Increased Revenue and Achieved Price Parity with Automated Pricing Solutions
Given the power of price during consumers’ paths to purchase, it’s not surprising that companies in the retail space need a comprehensive, efficient solution to monitor prices, make adjustments, and stay competitive.
For Belami Ecommerce, a leading Ecommerce services provider in …
January 14, 2019
How to Move Excess Inventory After the Holidays
So, you have excess inventory after the holidays. You are not alone. This is a common scenario faced by all retailers, as they spend months preparing for the holiday season, only to be left with the back of the store full …
January 8, 2019
In-Store Problems? Here’s How to Focus Your Efforts
At the core of any business is the desire to satisfy customers and increase sales. For brick-and-mortar retailers, this means competing with eCommerce and an omnichannel culture, where in-store shoppers have their smartphones at the ready to find any reason …
December 28, 2018
Does Psychological Pricing Work?
There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying. …