Learn actionable tips from industry experts on how to put omnichannel retail data to use and achieve new levels of success.
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell.
As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. Importantly, a winning direct-to-consumer …
October 15, 2019
Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive product is any accessory product that must be sold in addition to a base product.
As a result, captive product …
October 8, 2019
Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between.
It’s hard to implement perfect, 100-percent …
October 1, 2019
How did the biggest brands and retailers in the world get to the top? In part, they understood the competition.
You can’t be the best—and stay the best—unless you know how you compare to your competitors, how you are different, …
September 24, 2019
A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often.
Why? In order to maximize revenue and provide top-notch customer service, of course. This is great, but there’s a real challenge behind knowing which strategy is the …
September 17, 2019
Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can find real-time prices in the blink of an eye.
To put this in perspective, 96 percent of Wiser survey participants …
September 10, 2019
The world of online retail is hyper-competitive. Merchants that operate in this space must be agile, informed, and confident in their decision-making process.
For FOAL, LLC, operator of OneStopEquineShop.com, a better solution was needed for its pricing intelligence and …
September 9, 2019
Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brands product for. But this does not mean that this is the lowest price that they can sell it for. It just means that …
September 3, 2019
Average Unit Retail, or AUR, is a key metric used in retail today, alongside other important data points such as market share, average order value, and units per transaction.
But what is Average Unit Retail, and why is AUR important? …
August 27, 2019
