A brand’s ability to connect with consumers comes not just from what it says, but what it does.
We often think of the connection between brands and customers as something that’s done through marketing. But the best retailers know that …
What is Everyday Low Pricing?
If the phrase “everyday low pricing” (EDLP) rings a bell, you probably know that this is the pricing strategy that Walmart used to become a retail powerhouse. Amazon followed shortly thereafter and brought the EDLP strategy to eCommerce.
It’s easy …
May 20, 2020
What is Visual Merchandising?
In the restaurant business, there is a saying that goes, “People eat with their eyes first.”
That means that even if the food is cooked perfectly and is delicious, a bad presentation can put someone off before they even try …
May 14, 2020
Coffee & Tea Category Insights: Recommendations for Brands and Retailers to Increase Market Share
Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. While Peloton experiences a massive surge in sales and Spotify continues to grow its paid subscription base—it’s evident that …
May 12, 2020
Plant-Based: A Buzzword or a Newfound Staple in Grocery?
If you’re like me, it feels natural to almost block anything to do with “COVID-19” in order to remain focused and concentrated on the daily tasks at hand. Here at Wiser Solutions, we’ve been strategizing about how to offer valuable …
May 5, 2020
What is Product Cannibalization?
Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat.
Of course, there’s …
How COVID-19 Has Changed Consumer Behavior
The spread of COVID-19 across the U.S. and Canada has significantly affected both brick-and-mortar and online retailers. Of course, it has also impacted everyday shoppers.
To find out how much, Wiser Solutions surveyed more than 2,200 consumers in the U.S. …
April 30, 2020
First-Violator MAP Enforcement: What It Is and Why It’s Not The Best Strategy
Online marketplaces can be extremely powerful revenue-generating channels, but due to their nature, they can also be places where your prices are slashed beyond the acceptable amount. This means diminished margins and possible reputational damage for you.
That’s why you …
April 28, 2020
What is Field Marketing and How Can You Get Started?
Everyone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds about the things they use every day.
This is what makes field marketing such a powerful piece of the marketing …
April 23, 2020