What will it take to get online shoppers to buy from you this Cyber Monday? Is it a quality product? The convenience? The ability to compare prices?
Perhaps it’s a great deal. Cyber Monday promotions are big business. KMPG’s Global …
[Internet Retailer] How to Protect Your Brand on Amazon
Third-party sellers thrive on Amazon. However, not everyone is playing by the rules. For brands that sell on this online marketplace, it’s a priority to protect brand image and reputation from less-reputable sellers.
Wiser CEO Andy Ballard, in an article …
November 8, 2018
Don’t Let 3P Sellers Hurt Your Amazon Brand Reputation
Is your brand on Amazon? If so, you are far from alone. As much as 53 percent of paid units sold on Amazon in Q3 2018 were sold by third parties. There are more than 5 million sellers across the …
Google Shopping: Optimize Paid Ad Spend Using Pricing Data
Paid advertising is big business. According to Adthena, Google Shopping ads accounted for 76.4 percent of all U.S. retail search ad spend in Q1 2018. This percent of search spend also contributed to 85.3 percent of all clicks across Adwords …
November 6, 2018
What to Do If Major Retailers Violate Map
The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Or Target. Or Amazon.
Amazon is projected to collect nearly 50 percent …
November 1, 2018
The Future of Pricing Strategies: Will MAP Last Forever?
Pricing strategies are not fixed. They grow and evolve. They change alongside the market, as innovations and techniques create new working relationships between buyer and seller. Pricing strategies of today are not the pricing strategies of tomorrow. But what does …
October 30, 2018
[Retail Customer Experience] The Store is Still a Winning Strategy. Here’s Why
The old cliche that brick-and-mortar retail is dying has been debunked. Physical stores are alive and well. In fact, they are a critical component of a strong retail business—if the in-store experience gets the right attention.
Wiser President Hal Charnley, …
October 24, 2018
[Whitepaper]: Display and Merchandising Compliance: Ensure Accountability and Actionability
The steps between data collection and action are often the hardest. You need to analyze your data and make the right decision: What are your problems, and how do you fix them?
Here at Wiser, we’ve recently released a new …
October 23, 2018
Why You Need to Monitor Merchandising Compliance
In-store merchandising compliance. It sounds so simple, yet anyone who oversees brick-and-mortar retail knows that getting merchandising from idea to execution is anything but.
Naturally, the outcome always ends up being significant with something that is easier said than done. …
October 18, 2018