Learn actionable tips from industry experts on how to put omnichannel retail data to use and achieve new levels of success.
A unilateral pricing policy is a policy by which a manufacturer announces the minimum acceptable resale price for a product, and may refuse to conduct business with any reseller it catches selling those products under that price.
UPPs give manufacturers …
March 31, 2020
Across nearly every retail vertical, companies are faced with pressure from regulators and consumers to provide more visibility into their supply chains.
If you’re in this space, chances are you’re well-aware of the push for greater transparency, which stems from …
March 24, 2020
There’s a reason why it’s hard to go shopping and come home with only one item. (Well, to be honest, there are likely a few reasons for that).
The one we’re focusing on here is charm pricing. Charm pricing is …
March 17, 2020
You’ve got great ideas, but you don’t always have the bandwidth to do them. When it comes to minimum advertised price monitoring, a smaller team doesn’t mean you can’t implement, monitor, and enforce MAP pricing across your reseller network.
The …
March 10, 2020
The 2020 Category Management Association and Shopper Insights Conference is in the bag! Hundreds of brands, retailers, manufacturers, and others met up in Dallas for three days of networking and educational seminars.
The agenda included sessions on emerging …
March 3, 2020
There’s no way around it: minimum advertised price, or MAP, violations are not fun. And it’s not always easy to stop them, especially if you sell on hyper-competitive eCommerce marketplaces such as Amazon and Walmart.
For example, say you …
February 25, 2020
A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an excellent way to drive revenue and support an eCommerce channel—or the only way to drive revenue.
Of course, a physical …
February 18, 2020
Do you need to know what is going on inside brick-and-mortar stores? Have questions around merchandising, inventory, category management, store operations, and more? Then you may need to conduct a retail audit.
What is a retail audit? We define this …
February 11, 2020
In simple terms, the goal of any business is to make money. Buyer personas help achieve that goal. But what are buyer personas and how can you create better personas that make your business more money?
Let’s find out.
February 4, 2020
