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What is a Unilateral Pricing Policy?

A unilateral pricing policy is a policy by which a manufacturer announces the minimum acceptable resale price for a product, and may refuse to conduct business with any reseller it catches selling those products under that price.

UPPs give manufacturers …

March 31, 2020

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What is Product Serialization?

Across nearly every retail vertical, companies are faced with pressure from regulators and consumers to provide more visibility into their supply chains.

If you’re in this space, chances are you’re well-aware of the push for greater transparency, which stems from …

March 24, 2020

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What is Charm Pricing?

There’s a reason why it’s hard to go shopping and come home with only one item. (Well, to be honest, there are likely a few reasons for that).

The one we’re focusing on here is charm pricing. Charm pricing is …

March 17, 2020

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How to Create Better Buyer Personas

In simple terms, the goal of any business is to make money. Buyer personas help achieve that goal. But what are buyer personas and how can you create better personas that make your business more money?

Let’s find out.


February 4, 2020