Learn actionable tips from industry experts on how to put omnichannel retail data to use and achieve new levels of success.
At a broad level, category management is simple: to improve the customer experience, drive efficiencies for businesses, and deliver quality products and services that generate profits. As we all know, this isn’t as simple as it sounds.
In reality, there …
January 22, 2020
How do you know that your current approach to eCommerce is the best approach for your business? This is a tough question for many because it can be scary to think about what you’re not doing—and why. Plus, there are …
January 14, 2020
Generation Z has quickly become an incredibly important demographic for brands and retailers. According to a Barkley report, Gen Z—specifically those aged 16-24—has a total spending power of $143 billion. That means this group is expected to contribute billions …
January 6, 2020
It’s often said that the last step is the hardest to take. This is certainly a challenge faced by many eCommerce brands and retailers—how to get customer orders that last mile to their front doors.
This is known as last-mile …
December 30, 2019
When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google Glass, the Segway, and Barnes and Noble’s Nook.)
What is one common theme across all product launches, good or bad? …
December 27, 2019
Are you getting ready to launch a new product? It’s at this time that brands need to focus on setting the right price to attract the most customers possible.
This is when penetration pricing can come into play. But what …
December 17, 2019
People, products, shopability, and sentiment. These are the four key elements driving superior customer experience in-store, according to Wiser CEO Andy Ballard. Writing for Total Retail, Andy digs into why retailers should care deeply about each of these elements and …
December 13, 2019
The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products before buying, store associates can help guide shoppers in the right direction, and there’s the instant gratification of buying an …
December 10, 2019
A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding the right price for the right scenario is an important challenge to tackle for any successful brand or retailer.
Today, …
December 3, 2019
