There are so many advantages to using in-store crowdsourced data, but are you reaping all of the rewards? Using smartphone apps to crowdsource information has created an extensive data collection capability that is difficult to replicate. With access to …
Special Report [RetailTouchPoints]: Winning with Pages from Amazon’s Playbook
Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs. Key solutions in categories such as personalization, promotion, and customer …
July 6, 2018
[Digital Commerce 360] Is Selling on Amazon Right for You?
As compelling as it might seem, the glamourous thought of gaining access to 200 million customers overnight, by becoming a seller on Amazon, may not be right for your company. Depending on your brand, placing yourself in Amazon’s market…
July 5, 2018
Dynamic Pricing vs. Personalized Pricing, What’s the Difference?
There’s the price you pay. And then there’s your price.
Dynamic Pricing is when prices change based on variables that are not related to the customer. Variables like these include the time of day, the temperature outside, the available supply …
New [Infographic]: The Retailer’s Guide to Prime Day
Retailers are beginning to plan for one of the biggest online shopping days of the year: Amazon’s self-proclaimed holiday, Amazon Prime Day. Amazon’s 4th annual Prime Day will be held July 16th for 36 consecutive hours of dazzling …
July 3, 2018
New [eBook]: Solving the Challenge of Online Data Collection
Online data collection offers insight into the current marketplace and allows you to make data-driven decisions for your business. While no one would really disagree that online data collection is critical to success in eCommerce, its capabilities and limitations are …
June 28, 2018
“Retail is Retail”: Redefining the Sale
There’s hope. There’s hope for the traditional, walk-in business in this fast-paced, tech-savvy era of retail. Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their …
June 26, 2018
4 Reasons to Use Mobile Crowdsourcing
Crowdsourcing can be defined as outsourcing tasks to a versatile crowd (a group of people) using an open call for participation and information. With this in mind, Mobile Crowdsourcing is the front runner when it comes to collecting real-time data …
June 21, 2018
How Digital Research Leads to Shopping Insights
In a world of immediacy, how can research be everywhere at once?
Brands and stores use market research to remain competitive in the digital and physical retail environment. The brick-and-mortar store is still the lynchpin of the shopping experience with …
June 14, 2018