Learn actionable tips from industry experts on how to put omnichannel retail data to use and achieve new levels of success.
In a world of immediacy, how can research be everywhere at once?
Brands and stores use market research to remain competitive in the digital and physical retail environment. The brick-and-mortar store is still the lynchpin of the shopping experience with …
June 14, 2018
Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them in order to be considered by consumers. This is problematic for retailers that want to preserve their bottom …
June 6, 2018
Amazon is a force to be reckoned with and there are specific strategies brands can put into place to succeed on the marketplace. Here at Wiser, we’ve put together a comprehensive guide to Amazon with experts from Buy Box Experts …
June 5, 2018
Customer experience is number one in omnichannel retail. With consumers browsing and buying across channels, the experience needs to be cohesive. Our latest infographic lays out the top challenges omnichannel retailers face and how they can overcome them to achieve …
June 1, 2018
No matter what channels a retailer sells on, their pricing is one facet of the selling experience that can’t be stagnant. With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find …
May 30, 2018
Repricing in online retail is more than a requirement because the market is constantly in flux. Having the ability to change pricing to match inventory levels or react to competitor promotions is the only way to insure pricing is in …
May 22, 2018
Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to fill out. This experience soon became too bulky and inefficient for brands and retailers that wanted insight into their …
May 17, 2018
The once overflowing well of brick and mortar retail sales is drying up to no more than a puddle and once prosperous retail leaders have been reduced to standing outside of their storefronts, begging passersby to cross the threshold and …
May 14, 2018
What makes a retail location successful is largely based on choice. Where is it located? What products does it carry? Who is the store’s target market? The same is true for retailers and brands that choose to use in-store performance …
May 11, 2018
