Learn actionable tips from industry experts on how to put omnichannel retail data to use and achieve new levels of success.
Product development can be fun, exciting, terrifying, and immensely challenging. Sometimes, all at the same time.
Whether you’re a new startup or a Fortune 500 company, product development is one of the most important steps toward a successful and prosperous …
August 20, 2019
The goal of any brick-and-mortar retailer is to sell. You want your customers to come in early and often, and you want them to leave satisfied.
Whether you achieve this goal or not can be summed up with one metric: …
August 13, 2019
People have studied buying habits and consumer sentiment of Millennials. However, there is a new generation, Generation Z, which will soon have a major impact on brands and retailers. Gen Z was born from roughly 1995 through 2010, which means …
August 6, 2019
Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping.
Here’s how leading brands …
July 30, 2019
Price intelligence is the ability to track, monitor, and analyze competitor and market pricing data to make educated pricing decisions for your business. With that pricing intelligence comes plenty of ways to slice and dice it, making it a …
July 23, 2019
Consumers today have more choices than ever before. More marketplaces, more products, and certainly more brands. This is great for your average shopper, but it adds a layer of complexity and an additional challenge for brands. It’s easy for consumers …
July 16, 2019
Building a successful business requires data, but not just any data: it must be accurate, high-quality data. Acquiring and maintaining a database of good data is no easy feat. For many brands and retailers, quality data can be hard …
July 9, 2019
How can you protect your brand and control your prices across multiple online marketplaces? Vtech, an electronic toy retailer, does so with minimum advertised price (MAP) monitoring and Wiser Solutions.
Dan Berthiaume, while writing for Chain Store Age, explored the …
July 3, 2019
The last time we talked about price elasticity, it was in the context of the dreaded price war. But it’s been a few months, so now’s as good a time as ever to dive back into the world of …
July 2, 2019
