Are you getting ready to launch a new product? Now’s the time to focus on setting the right price to attract the most customers possible.
This is when penetration pricing can come into play. But what is penetration pricing? And …
How to Optimize Your Online Storefront
If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of great products. Now, it’s all about figuring out how to get people to find and hopefully purchase those products.
Maybe …
June 21, 2022
How to Have Fact-Based Compliance Conversations With Store Managers
Once products leave the manufacturer and make their way out into the world, it becomes a lot more difficult for brands to keep track of exactly how those products are being handled.
No matter how many planograms you create, or …
June 14, 2022
How to Identify Pricing Competitors & What to Do with the Data
Brands and retailers face many obstacles when forming a pricing strategy. Often, they are so focused on looking at their own images and internal goals that they forget to keep an eye on competitors.
But there are many advantages when …
June 7, 2022
How Pricing Strategy Affects the Success of Your Business and How to Improve It
Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. You want your customers to like it and you want it to work well for your business …
June 1, 2022
5 Questions to Ask When Choosing Your MAP Platform
Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brand’s product for. This doesn’t mean that this is the lowest price that they can sell it for, but MAP policies establish the lowest …
May 24, 2022
What You Need Out of Your Price Comparison Software
In the world of modern retail, most shoppers prefer to compare product prices before making any final purchases. But price comparison software isn’t just for customers, as there are many benefits that brands and retailers stand to gain from pricing …
May 17, 2022
How to Conduct—and Win—a Competitive Pricing Analysis
How did the biggest brands and retailers in the world get to the top? In part, they understood the competition.
You can’t be the best—and stay the best—unless you know how you compare to your competitors, how you are different, …
May 3, 2022
5 Key Business Challenges Behind Your Merchandising Strategy
Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market.
There is a number of merchandising challenges that retailers are facing. Finding the right mix of time, budget, …
April 26, 2022