New [eBook] Wiser’s Complete Guide to Omnichannel Merchandising

This is an image of Wiser's eBook called the Complete Guide to Omnichannel Merchandising.

Optimized merchandising online and in-store is key to retail success. While the functions of the two jobs can be different, some retailers are starting to bring them together to provide more consistency in their omnichannel offerings.   Here at Wiser, we’ve put together a complete guide to omnichannel merchandising. This eBook offers key merchandising strategies that brands and retailers need to implement to improve the way they compete.   Get a sneak peak of our eBook in the excerpt below:  “For in-store…

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[Total Retail] From Wannamaker to Walmart: The Evolution of Retail

Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today? Wiser’s VP of Customer Success, Kathleen Egan, shares her thoughts on the evolution of retail and where it’s headed. Here’s a preview of what you’ll find in From Wannamaker to Walmart: The…

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Meet Our New CRO: An Interview With Mark Rudolph

This is an image or Mark Rudolph and the text: "Get to know Mark Rudolph CRO at Wiser."

Back in December, we welcomed our CRO, Mark Rudolph. This veteran of enterprise SaaS sales, marketing, and operations brings over 20 years of experience and an innovative approach to sales.    I sat down with Mark to learn more about his background and what he brings to Wiser.    Angelica: Hi, Mark. I appreciate you taking the time to chat. Can you tell me a bit about your background?   Mark: “I’ve spent the last 20 years working with startup SaaS companies. My previous company, Evidon, Inc. was…

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To Be Or Not To Be: A Tale of Price Parity

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This is a guest post by Carlton Dunn, Senior Account Executive at Wiser. First things first, what is price parity? Pricing parity is the practice of keeping your prices consistent across different distribution channels and/or in different marketplaces. For instance, maintaining the same price whether a customer orders a product online, or buys it in-store. Or, maintaining the same price on the Amazon marketplace and on eBay.    What to Consider with Price Parity  Is price parity right for your business? This depends on a number of factors that we will discuss…

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How Crowdsourcing Makes In-Store Merchandising More Efficient

Ever tried speed dating? The idea is to try and pre-qualify a potential date in as little time as possible, to determine if you’d like to pursue something with that person at a later point in time. While it may seem cold, the real premise of speed-dating stemmed from Yaacov Deyo’s idea that you could maximize the efficiency of dating by quickly qualifying or disqualifying a potential partner. That was 1998. Today, 20 years later, technology has allowed the idea of speed…

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