Learn actionable tips from industry experts on how to put omnichannel retail data to use and achieve new levels of success.
Over the last few decades the number of products landing on the shelves of major retailers skyrocketed. Every category of product suddenly had multiple, similar competing products.
This gave consumers more choices, but it also dramatically increased the complexity of …
December 1, 2020
When you think of online marketplaces, the first name that probably pops into your head is Amazon.
It’s true that Amazon is the biggest online marketplace, but you should be willing to look beyond the eCommerce giant if you want …
November 24, 2020
Growth is the name of the game in retail and it is only possible by experimenting over time to match your offerings with evolving customer needs. There are two distinct ways of branching out: line extension and brand extension. They …
November 17, 2020
One of the clearest signs that a brand is growing is when it can release new products, new variations on the old favorites, and entirely new product lines from the brand.
Being in a position to release new products is …
November 10, 2020
Dynamic pricing and price discrimination are two concepts that are often used interchangeably. Dig into the details, though, and they couldn’t be more different.
Both involve changing the price of a product or service depending on market conditions or customer …
Most shoppers are familiar with the experience of going into a store for something specific and walking out with more than they intended.
How does this happen? One of the prime reasons is strong point-of-purchase marketing.
Point-of-purchase (POP) marketing targets …
November 3, 2020
Any brand or manufacturer’s understanding of the online retail landscape would be incomplete without knowing how dropshipping impacts their pricing strategies.
Dropshipping is a strategy where a retailer owns all the usual parts of the process for a specific brand …
October 27, 2020
Data is essential in retail. Without it, retailers can’t reprice effectively or even understand how they stack up against competitors. But not all data is created equally. Some provide more general information on the overall market, while other datasets are …
October 20, 2020
Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers.
Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you …
October 13, 2020
