View Post

How to Become a Category Captain

Over the last few decades the number of products landing on the shelves of major retailers skyrocketed. Every category of product suddenly had multiple, similar competing products.

This gave consumers more choices, but it also dramatically increased the complexity of …

December 1, 2020

View Post

How to Win the Walmart Buy Box

When you think of online marketplaces, the first name that probably pops into your head is Amazon.

It’s true that Amazon is the biggest online marketplace, but you should be willing to look beyond the eCommerce giant if you want …

November 24, 2020

View Post

What is Point-of-Purchase Marketing?

Most shoppers are familiar with the experience of going into a store for something specific and walking out with more than they intended.

How does this happen? One of the prime reasons is strong point-of-purchase marketing.

Point-of-purchase (POP) marketing targets …

November 3, 2020