In mid-March, Burger King rolled out its $5 coffee subscription service. The deal? BK app users who signed up would receive one cup of hot coffee per day, for only $5 per month. This isn’t the first in-app deal leveraged …
How to Convert Unauthorized Sellers into Authorized Sellers—Or Stop Them in Their Tracks
Control is incredibly important for retail brands. You need to control your brand image, your products, your resale channels, and much more. Loss of control at any point along the path from product inception to the customers’ hands can hurt …
April 9, 2019
[TotalRetail]: Power of the Store Location: How Pop-Ups and Grocery Are Changing the Retail Landscape
Brick-and-mortar stores aren’t dead; they’re just evolving. We now see plenty of innovation in the realm of retail pop-ups and grocery, with mobile applications, multi-channel commerce, and seasonal stores finding success. Wiser CEO Andy Ballard explored these ideas—and more—behind the …
March 14, 2019
[Chain Store Age] Vertical Athletic Retailer Ensures Omnichannel Price Compliance
How can you protect your brand, your margins, and your sales? With minimum advertised pricing (MAP) monitoring. TYR Sport, a leading competitive swim and triathlon manufacturer, understands this well.
TYR and Wiser work together to ensure the manufacturer has the …
March 6, 2019
[Case Study] TYR Sport Protects Premium Reputation with Automated MAP Monitoring, Pricing Intelligence
A premium brand reputation is well-earned. However, it can also be quickly eroded through third-party vendors, unauthorized sellers, and improper pricing.
For TYR Sport, a leading manufacturer of competitive swim and triathlon gear, protecting their premium reputation meant enacting …
[Whitepaper] How to Decide Between Price Crawling and Pricing Intelligence
Knowledge is half the battle—but it isn’t the whole battle. This is the heart of the difference between price crawling and pricing intelligence.
In a retail world where little matters more than price, you must know how your prices …
February 28, 2019
How and Why Mobile Crowdsourcing Works
Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumers’ eyes. With mobile crowdsourced data, you have the ability to look into stores nationwide without leaving your office. With insight reports on …
February 27, 2019
Super Bowl LIII: Battle of the In-Store Displays
To say that Super Bowl activities have become bigger than the game itself is an understatement. In 2019, NRF found that consumers were planning to spend $14.8 billion for Super Bowl Sunday, which is an average of $81 per adult.…
February 21, 2019
How to Gain the Most from Mobile Crowdsourcing
When it comes to retail auditing, there are a plethora of benefits that can be derived from mobile crowdsourcing and the tactic of using smartphone-enabled shoppers to gather brick-and-mortar data.
While these benefits grow, however, an air of mystery remains …
February 19, 2019