This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or kinks in the process. When the item they want is not in stock at one of your stores, most shoppers will go to one of your competitors to see if they have it. Brand loyalty does still exist, but at the end of the day,…
Counterfeits are a significant problem for footwear brands selling online. Wiser’s VP of Customer Success, Kathleen Egan, recently spoke with Lauren Olsen of Footwear News to discuss what exactly shoe brands can do to counteract this unfortunate reality. Here’s a preview of what you’ll find in Three Ways Brands Can Protect Against Counterfeiting, Knock-off Products: “Through either a sub-brand or just a limited release collection, brands can limit assortment in certain channels without avoiding them completely. Brands can also make specialized SKUs…
This is a guest post by Carlton Dunn, Senior Account Executive at Wiser. For too long, brands have had to guess whether or not their in-store display and merchandising investments were actually driving revenue. Displays are part of the standard merchandising playbook, but expensive and time consuming to execute properly. They must be designed, manufactured, and then distributed to retail locations. Merchandising displays are a common tactic that can be tricky to optimize (with the many variables involved) and attribute lift to. But since everyone is doing it, it is a tactic that…
Almost every retailer has an app, website, brick-and-mortar presence, mobile and email promotions, and more. This is the age of omnichannel. However, the channels are not always unified, which can mean a confusing and disorderly shopping experience for the customer. Wiser’s VP of Customer Success, Kathleen Egan, shares her thoughts on “unified commerce” and how focusing on unifying all channels can create a better customer experience. Here’s a preview of what you’ll find in Brick-and-Mortar Retailers’ Secret Weapon: Unified Commerce: “A full unified commerce…
This is a guest post by Chad Rucker, Sales Director at Wiser. Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands and retailers. The sale is lost, the shopper is frustrated, and you may have unintentionally driven them to choose a competing brand or shop at a competing store. And, increasingly, the pressure is on suppliers to properly manage inventory allocation or face penalties. Walmart, for example, recently began enforcing an “On Time, In Full” inventory delivery policy. If suppliers deliver products…
