Consumers today have more choices than ever before. More marketplaces, more products, and certainly more brands. This is great for your average shopper, but it adds a layer of complexity and an additional challenge for brands. It’s easy for consumers …
What Are the Causes and Costs of Bad Data in Retail?
Building a successful business requires data, but not just any data: it must be accurate, high-quality data. Acquiring and maintaining a database of good data is no easy feat. For many brands and retailers, quality data can be hard …
July 9, 2019
[Chain Store Age] Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing
How can you protect your brand and control your prices across multiple online marketplaces? Vtech, an electronic toy retailer, does so with minimum advertised price (MAP) monitoring and Wiser Solutions.
Dan Berthiaume, while writing for Chain Store Age, explored the …
July 3, 2019
Price Elasticity: What It Is and Why It Matters
The last time we talked about price elasticity, it was in the context of the dreaded price war. But it’s been a few months, so now’s as good a time as ever to dive back into the world of …
July 2, 2019
What Do Shoppers Need From Your Customer Loyalty Plan?
Customer loyalty plans are becoming more common among both brick–and–mortar and online stores. But not all customer loyalty plans are created equal—Do consumers notice the differences? Do those differences impact their decision to join …
June 25, 2019
Facial Recognition: Will Consumers Welcome the Technology?
How convenient is too convenient? How much privacy are we willing to forgo in favor of improved security and automation? These questions—and many more—are at the heart of the debate surrounding facial recognition.
Facial recognition isn’t new but uses for …
June 18, 2019
Are Customer Loyalty Programs a Win for Brands and Retailers?
What brings shoppers back for more? Is it price? Quality? Assortment? Or something else? At Wiser, we were curious what were the major factors behind brand and retailer loyalty, so we turned to our network of smartphone-enabled shoppers.
Here is …
June 11, 2019
Despite Higher Price Point, Samsung Leads in Perceived Value
In a recent survey conducted by Wiser of Walmart, Target, Best Buy, and Costco stores, shoppers were asked to consider price, quality, and features in order to provide their perceived value of Sony, Samsung, and LG televisions.
80 percent of …
June 6, 2019
How to Enforce MAP Pricing on Amazon
How can you enforce MAP pricing on Amazon? This is a question asked by countless brands and manufacturers, and it’s a good one. Marketplaces like Amazon are few and far between, and the sheer number of sellers, aggressive pricing tactics …
June 4, 2019