What is brand reputation? It is everything. Reputation is how everyone views your brand, shoppers, partners, and competitors alike. Reputation is how much trust is placed in your brand. It is how people feel when they buy your brand. How …
Actionable Insights: How to Take the Next Step with Your Data
Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights?
This is something that we think …
September 13, 2018
Entering Whole Foods: How Emerging Brands Capture Shopper Attention
Whole Foods has long been a valuable ally for emerging food brands. Many of the products stocked on Whole Foods’ shelves are considered small label—brands not owned by a larger company, such as Proctor & Gamble or Mars.
These emerging …
September 11, 2018
Too Soon? How Shoppers Really Feel About Your Seasonal Displays
It’s that time again. The holidays are upon us, and if you’re in the retail space, that means a bulk of your yearly sales could happen in the next few months. Are you ready?
In a bid to say “Yes! …
September 6, 2018
How a BOPIS Retail Strategy Can Support Your Multi-Channel Goals
Buy Online, Pick Up In-Store (BOPIS) retail strategies are fast becoming commonplace across the unified commerce industry. There’s good reason why. BOPIS—or the ability for customers to buy a product online and then pick up that product in a brick-and-mortar …
September 4, 2018
MAP vs MSRP: Pricing in an Omnichannel World
When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. We’ve broken it down …
August 30, 2018
Creating a Promotion Strategy to Grow Your Amazon Sales
Amazon has developed many features in Seller Central designed to help increase sales. However, we here at AMZ Advisers find that too often sellers do not know how to utilize all the features properly. The available promotions under the advertising …
August 29, 2018
Walmart Plus Shopify? What Could Happen If You Add the Two Together
Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its …
August 28, 2018
The Top 4 Reasons Why Retailers Should Care About MAP Monitoring
Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image, …
August 23, 2018