It’s no secret that retail has faced enormous challenges over the last few years. From changing customer habits and the rise of direct-to-consumer to COVID-19 upending every reasonable expectation the retail industry had for 2020, successful brands and retailers have …
Dynamic Pricing and Price Discrimination: What’s the Difference?
Dynamic pricing and price discrimination are two concepts that are often used interchangeably. Dig into the details, though, and they couldn’t be more different.
Both involve changing the price of a product or service depending on market conditions or customer …
September 8, 2020
5 Modern Dynamic Pricing Trends
Dynamic pricing is a strategy that all online retailers must pay attention to. It is a supply-and-demand-based pricing model than enables real-time price changes in order to make the most out of high demand, clear out stock when needed, or …
September 1, 2020
15 Tips to Succeed as Brick-and-Mortar Retail Reopens
Hopefully, by the time you are reading this your region is making progress against COVID-19. If not, it’s never too early to prepare for that eventuality.
The fact is that brick-and-mortar retail—and the economy as a whole—will start to churn …
August 25, 2020
Dynamic Pricing Strategy Benefits All Online Retailers Need to Know
Dynamic pricing in online retail has come a long way as a pricing strategy. It is defined as a strategy that allows retailers to respond in real-time to supply and demand levers. It provides countless benefits, such as enabling …
August 18, 2020
Strategies for Sunscreen and Supplement Brands to Maintain Shelf Space Amid the Rise in Private Label
Part of our work here at Wiser is researching a variety of CPG 10K Annual Reports to identify the risks that businesses are facing. Our aim is to flag those that we can help alleviate with our online and in-store …
August 11, 2020
What is Brand Share and How to Optimize It
In the modern era of retailing, brands need accurate and timely price intelligence in order to show up in relevant product searches on marketplaces and ultimately drive brand share.
In the past, capturing competitive and market-level insights from disparate competitors …
How to Build a Framework for Price Testing
Implementing a price testing strategy is like conducting an orchestra. Just like an orchestra needs every individual performer and section playing together in harmony, there are many different parts of your business that have to work in lockstep to run …
August 4, 2020
Replace Your Fixed Pricing Strategy With Dynamic Pricing
Developing a strong pricing strategy starts with an understanding of your competitors, your market, and the wider economy. Trying to price your products without this understanding is like trying to hit a moving target blindfolded. You might get lucky, but …
July 28, 2020