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How Buy One, Get One Can Improve Your Sales

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount

August 17, 2018

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How To Define And Leverage Shopper Marketing

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry.  

Evidence of that includes the various, nebulous definitions of shopper marketing, with language …

August 16, 2018

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The Dilemma of Tech Advancements in Retail

Have we reached the point of saturation in retail technology? While some shoppers may get excited about the latest and greatest tech developments for in-store and online experiences, some would rather take it slow and prefer the simple days of …

August 13, 2018