Data is essential in retail. Without it, retailers can’t reprice effectively or even understand how they stack up against competitors. But not all data is created equally. Some provide more general information on the overall market, while other datasets are …
What Are Trade Promotions and How Can You Make Yours a Success?
Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers.
Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you …
October 13, 2020
What Are Inelastic Products and How Do They Impact Pricing Strategy?
Have you ever loved a product so much that you would buy it at any price? Would you be willing to go without soap if the price increased 100 percent? Have you ever spent more than you’ll admit to your …
October 6, 2020
[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register
Do have questions around how to improve in-store execution? How to get better visibility into retailers? What can be done to optimize shelf conditions such as availability, planogram compliance, display compliance, and more?
We have answers in this webinar, held …
October 2, 2020
Are Weekend Blind Spots Bad for Your Brand?
Everyone loves the weekend. For brands, however, there’s cause for concern when the work week officially ends. Weekends are prime sales hours, but many brands have a difficult time getting visibility into what’s going on on the retail side of …
September 29, 2020
Every Pricing Strategy You Could Be Using Today
There are countless pricing strategies at your disposal, but not all are created equal. Some strategies are much more effective than others at increasing margins, moving inventory, and keeping customers happy.
To cut through the noise, we’ve created a glossary …
September 22, 2020
5 Awesome Brand and Retail Partnerships and What You Can Learn From Them
It’s no secret that retail has faced enormous challenges over the last few years. From changing customer habits and the rise of direct-to-consumer to COVID-19 upending every reasonable expectation the retail industry had for 2020, successful brands and retailers have …
September 15, 2020
Dynamic Pricing and Price Discrimination: What’s the Difference?
Dynamic pricing and price discrimination are two concepts that are often used interchangeably. Dig into the details, though, and they couldn’t be more different.
Both involve changing the price of a product or service depending on market conditions or customer …
September 8, 2020
5 Modern Dynamic Pricing Trends
Dynamic pricing is a strategy that all online retailers must pay attention to. It is a supply-and-demand-based pricing model than enables real-time price changes in order to make the most out of high demand, clear out stock when needed, or …
September 1, 2020