[Infographic] How to Rock your Back to School Sales and Marketing

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It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

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Are Top Retailers Pricing Dynamically?

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Shoppers compare prices across retailers’ sites and on the barometer of Amazon’s [IRDX RAMZ] marketplace but while this snapshot gives a single view, watching over the longer term gives insight into those retailers’ pricing strategies. Being visible and found is an important start to the sales process but a product’s price is a determining factor in gaining both the visit and the sale. While some retail brands are able to control prices, for many retailers price competition is vital. How do…

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eCommerce Pricing Optimization: In-house vs. Third Party Solutions

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According to The E-Tailing Group, 94% of consumers are willing to invest time into comparison price shopping to make sure they’re getting the best deal possible. The importance of price on purchasing decisions makes it critical for retailers wanting to compete to be able to respond to the market in real-time. Whether you’re a brand exploring ways to optimize price on your direct-to-consumer site, a brand or retailer with brick-and-mortar presence, a mail-order business trying to expand your footprint in…

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How to Navigate Different Demographics Across Marketplaces

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Nearly 70% of Americans shop online regularly. And why not? It’s convenient, easy, and rewarding, especially when consumers find a better deal than they would in brick and mortar stores. But of that 70%, who exactly is shopping online? And as a retailer, how can you target these demographics across various marketplaces? When you know who your customer is, you know how to interact with them. You’re not going to treat a 23 year old the same way you’d treat…

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What Online Retailers Can Learn About Site Design That Converts

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The following article is written by Wiser’s own Ashley Bello On the last evening of 1999, many of us were expecting to wake up the next day and find cars flying up in the air, driverless cars on the road and robots walking around serving mankind. Although most people were incredibly disappointed when Marty McFly didn’t show up at their doorsteps with his floating skateboard, it’s safe to say that the digital revolution has not only impacted our daily lives…

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