The Minimum Advertised Price (MAP) Policy Playbook: Part II

mapII

Check out Part I here What to Include  When drafting your MAP policy, it’s important to include a brief description of your company. It lays down the groundwork as to why your brand should be valued at a certain price level. Give the retailer a chance to connect with your brand before moving on to the fancy and monotonous legal jargon. Build a list of items and their respective MAP prices to place on a page on your website. You…

Read More
1
Share

The Minimum Advertised Price (MAP) Policy Playbook: Part I

map-policy-playbook

Imposing a minimum advertised price (MAP) policy can feel like asking your reseller network for a favor they don’t want to grant you. In regards to MAP, the Federal Trade Commission says: “If a manufacturer, on its own, adopts a policy regarding a desired level of prices, the law allows the manufacturer to deal only with retailers who agree to that policy. A manufacturer also may stop dealing with a retailer that does not follow its resale price policy. That…

Read More
1
Share

Key Questions to Consider When Building A MAP Policy

building-map-infog

For those unfamiliar, MAP stands for minimum advertised price. It’s a legal agreement in the U.S. between manufacturers and retailers to not advertise their products below a certain price. An architect has to keep two aspects in mind when creating a physical space: aesthetics, and utility. The building has to excite the eyes and draw interest, but it also needs to be practical. The architect also needs to keep the building’s intentions in mind when designing it. For example, most…

Read More
1
Share