Point of Purchase Displays Are More Than Merchandising. They’re Business Tools
TL;DR Point of Purchase displays (endcaps, dump bins, shelf talkers, digital screens) can deliver measurable sales lift — but only
Brands
Brands
Retailers & D2C
Behind the Price Tag: How Furniture Brands Are Quietly Managing Tariff Pressure
Tariffs are up, but prices increases are lagging With raw materials like wood, metal, and foam hit by new tariffs
Brands
Inside the Day of a CPG Head of Sales: How Wiser Keeps It All Moving
If you lead sales in a CPG company, you already know the pace. The pressure doesn’t build throughout the day—it’s
Brands
The Growing Challenge of MAP Enforcement in Expanding Marketplaces
In today’s fast-moving ecommerce landscape, marketplace growth has unlocked new revenue opportunities for retailers and brands alike. But it has