Kelsey McCarthy

Kelsey McCarthy is a Product Marketing Manager at Wiser Solutions, Inc.

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Brands

Retail Audit Insights: Shelf‑Health Metrics Every FMCG Team Should Track

Key Shelf-Health Metrics for FMCG Retail Audits In‑store execution can boost velocity or quietly leak profit. The average SKU loses

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Brands

From Insight to Action: How Leading Brands Turn Retail Audit Data Into Better Execution

How to Use Retail Audit Data Retail audits are powerful. They give you a real-time snapshot of what’s happening at

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Brands

Beyond Mass Retail: Tackling Retail Execution Challenges in Drug, Dollar, and Club Channels

When brands think about retail execution, mass retailers like Walmart and Target often dominate the conversation—and for good reason. But

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Brands

7 Proven Ways to Improve Retail Execution with Crowdsourced Audits

How Can Crowdsourced Audits Improve Retail Execution? Make smarter decisions. Close execution gaps. Win at the shelf. Retail execution can

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Business Insights

A Practical Guide for Brands and Retailers: Managing Tariff Uncertainty

US tariff changes can throw off your costs and squeeze your margins. Don’t wait for policy shifts and focus on

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Brands

Essential Knowledge for Streamlining Your Retail Audit Process

Essential Knowledge to Optimize Your Retail Audit Process A well-executed retail audit provides critical visibility into everything from shelf conditions

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Brands

Perfect Store as the Foundation for Omnichannel Excellence

Introduction The concept of the Perfect Store has become a strategic cornerstone for leading brands striving to achieve seamless execution

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Retailers & D2C

Quick Fixes in Home Improvement: A Trend Retailers Can’t Afford to Ignore

For years, the home improvement industry has been defined by durability, craftsmanship, and the promise of “doing the job right.”

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Brands

Why CPG Companies Must Embrace E-Commerce to Stay Competitive

The U.S. Consumer Packaged Goods (CPG) industry is at a pivotal moment. For decades, success hinged on dominance in brick-and-mortar

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Brands

Staying Ahead in the Candy Aisle: Leveraging Data for Strategic Growth

In the competitive world of candy and confectionery, staying ahead requires more than just great products—it demands precise execution and

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