Kelsey McCarthy

Kelsey McCarthy is a Product Marketing Manager at Wiser Solutions, Inc.

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Business Insights

A Practical Guide for Brands and Retailers: Managing Tariff Uncertainty

US tariff changes can throw off your costs and squeeze your margins. Don’t wait for policy shifts and focus on

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Brands

Essential Knowledge for Streamlining Your Retail Audit Process

Essential Knowledge to Optimize Your Retail Audit Process A well-executed retail audit provides critical visibility into everything from shelf conditions

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Brands

Perfect Store as the Foundation for Omnichannel Excellence

Introduction The concept of the Perfect Store has become a strategic cornerstone for leading brands striving to achieve seamless execution

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Retailers & D2C

Quick Fixes in Home Improvement: A Trend Retailers Can’t Afford to Ignore

For years, the home improvement industry has been defined by durability, craftsmanship, and the promise of “doing the job right.”

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Brands

Why CPG Companies Must Embrace E-Commerce to Stay Competitive

The U.S. Consumer Packaged Goods (CPG) industry is at a pivotal moment. For decades, success hinged on dominance in brick-and-mortar

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Brands

Staying Ahead in the Candy Aisle: Leveraging Data for Strategic Growth

In the competitive world of candy and confectionery, staying ahead requires more than just great products—it demands precise execution and

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Brands

Achieving Promotional Compliance to Drive In-Store Success

Promotional compliance is a critical driver of in-store success, yet many brands struggle to accurately track whether their promotions are

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Brands

Strengthening Retail Relationships with Data-Driven Insights: Real Stories from Leading Brands

Building strong relationships with retail partners is crucial to effective category management, but it’s often challenging without a data-driven approach.

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Brands

Helping CPG Brands Get From the “What” to the “Why”

One of the major challenges we see brands facing is the underutilization of data analytics in retail execution. In some

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Business Insights

Maximizing Impact During Cyber Week: Lessons for Brands and Retailers

Cyber Week has become a pivotal period in the retail calendar, driving significant sales growth both online and in-store. For

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