Perfect Store as the Foundation for Omnichannel Excellence
Introduction The concept of the Perfect Store has become a strategic cornerstone for leading brands striving to achieve seamless execution
Brand Management
Consumer Experience
Retail Execution
Shelf Intelligence
Price Management
Quick Fixes in Home Improvement: A Trend Retailers Can’t Afford to Ignore
For years, the home improvement industry has been defined by durability, craftsmanship, and the promise of “doing the job right.”
Brand Management
Why CPG Companies Must Embrace E-Commerce to Stay Competitive
The U.S. Consumer Packaged Goods (CPG) industry is at a pivotal moment. For decades, success hinged on dominance in brick-and-mortar
Shelf Intelligence
Staying Ahead in the Candy Aisle: Leveraging Data for Strategic Growth
In the competitive world of candy and confectionery, staying ahead requires more than just great products—it demands precise execution and
Retail Execution
Achieving Promotional Compliance to Drive In-Store Success
Promotional compliance is a critical driver of in-store success, yet many brands struggle to accurately track whether their promotions are
Retail Execution
Strengthening Retail Relationships with Data-Driven Insights: Real Stories from Leading Brands
Building strong relationships with retail partners is crucial to effective category management, but it’s often challenging without a data-driven approach.
Retail Execution
Helping CPG Brands Get From the “What” to the “Why”
One of the major challenges we see brands facing is the underutilization of data analytics in retail execution. In some
Market Awareness
Price Management
Maximizing Impact During Cyber Week: Lessons for Brands and Retailers
Cyber Week has become a pivotal period in the retail calendar, driving significant sales growth both online and in-store. For
Retail Execution
How to Maximize In-Store Execution with Wiser’s Integrated Suite
Managing in-store execution across a wide network of locations is no small feat. You’re responsible for ensuring shelves are stocked,
Retail Execution
BOPIS Impacts CPG Brands and Turning Challenges into Opportunities with Wiser
In today’s retail landscape, convenience and flexibility continue to play a key role in winning customer loyalty. While Buy Online,