Kelsey McCarthy

Kelsey McCarthy is a Product Marketing Manager at Wiser Solutions, Inc.

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Price Management

Quick Fixes in Home Improvement: A Trend Retailers Can’t Afford to Ignore

For years, the home improvement industry has been defined by durability, craftsmanship, and the promise of “doing the job right.”

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Brand Management

Why CPG Companies Must Embrace E-Commerce to Stay Competitive

The U.S. Consumer Packaged Goods (CPG) industry is at a pivotal moment. For decades, success hinged on dominance in brick-and-mortar

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Shelf Intelligence

Staying Ahead in the Candy Aisle: Leveraging Data for Strategic Growth

In the competitive world of candy and confectionery, staying ahead requires more than just great products—it demands precise execution and

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Retail Execution

Achieving Promotional Compliance to Drive In-Store Success

Promotional compliance is a critical driver of in-store success, yet many brands struggle to accurately track whether their promotions are

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Retail Execution

Strengthening Retail Relationships with Data-Driven Insights: Real Stories from Leading Brands

Building strong relationships with retail partners is crucial to effective category management, but it’s often challenging without a data-driven approach.

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Retail Execution

Helping CPG Brands Get From the “What” to the “Why”

One of the major challenges we see brands facing is the underutilization of data analytics in retail execution. In some

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Market Awareness Price Management

Maximizing Impact During Cyber Week: Lessons for Brands and Retailers

Cyber Week has become a pivotal period in the retail calendar, driving significant sales growth both online and in-store. For

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Retail Execution

How to Maximize In-Store Execution with Wiser’s Integrated Suite

Managing in-store execution across a wide network of locations is no small feat. You’re responsible for ensuring shelves are stocked,

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Retail Execution

BOPIS Impacts CPG Brands and Turning Challenges into Opportunities with Wiser

In today’s retail landscape, convenience and flexibility continue to play a key role in winning customer loyalty. While Buy Online,

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Price Management

Mastering the Holiday Rush: Key Insights for Brands and Retailers

The holiday season is a critical period for brands and retailers, marked by spikes in consumer demand and increased pressure

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