How to Price for Long-Term Growth and Profit

We tend to think of pricing as its own distinct practice. You develop a product, produce it, promote it, and sell it. In reality, a pricing strategy needs to be baked into the entire process. You can’t create a product without understanding where it fits into the market. Is it a high-end product? If that’s the case, does the pricing … Continue reading How to Price for Long-Term Growth and Profit