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The 9-Month Gap: Why Retail Display Execution Often Falls Short of the Plan
In the consumer-packaged goods (CPG) industry, seasonal retail displays are planned months in advance—often 8 to 9 months before they.
Inside the Day of a CPG Head of Sales: How Wiser Keeps It All Moving
If you lead sales in a CPG company, you already know the pace. The pressure doesn’t build throughout the day—it’s.
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Price Management: Increase Sales, Protect Your Margins, and Reprice with Confidence
Brand Management: How to Create a MAP Policy, Implement MAP Monitoring, and Protect Your Brand
Consumer Experience: How to Take Control Back for Your Brand
Shelf Intelligence: Store-Level Data to Help Make Smart Brand Decisions
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