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Wiser Use Case: How Wiser Helped an FMCG Brand Increase In-Store Training ROI by 77%
In an industry as competitive as FMCG, effective in-store engagement is essential for driving brand advocacy and influencing consumer choices..
- by Héloïse Tobin
- November 5, 2024
Helping CPG Brands Get From the “What” to the “Why”
One of the major challenges we see brands facing is the underutilization of data analytics in retail execution. In some.
- by Kelsey McCarthy
- November 4, 2024
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