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Does Psychological Pricing Work?

There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying.  

December 28, 2018

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How to Implement Dynamic Pricing

It’s evident that retailers need to utilize dynamic pricing to compete successfully online, with players like Amazon dominating the space. While dynamic pricing seems intimidating, fixed pricing causes businesses to miss out on profit and potential sales. 

Modern-day dynamic pricing …

September 11, 2018