Third-party sellers thrive on Amazon. However, not everyone is playing by the rules. For brands that sell on this online marketplace, it’s a priority to protect brand image and reputation from less-reputable sellers.
Wiser CEO Andy Ballard, in an article …
November 8, 2018
We’re excited to introduce you to our latest in-store feature: Wiser Scorecards. Scorecards are the perfect way to benchmark the performance of different teams or business units against key compliance and operational measures.
According to a recent …
October 16, 2018
Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences; the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we …
February 16, 2018
Back in December, we welcomed our CRO, Mark Rudolph. This veteran of enterprise SaaS sales, marketing, and operations brings over 20 years of experience and an innovative approach to sales.
I sat down with Mark to learn more about his …
February 15, 2018
Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data.
The newsletter states, “working with …
December 22, 2017
To be the best, you’ve got to attract the best and today was no exception. Mark Rudolph, a twenty year veteran of enterprise software sales, marketing, and operations joined us as our new Chief Revenue Officer. Prior to Wiser, Mark …
December 4, 2017
This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy.
As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory …
December 1, 2017
Wiser data came in handy for CNBC Squawk Box reporter, Courtney Reagan’s segment called Black Friday big picture shopping action on Black Friday 2017. Reporting from Woodbridge Center mall in Woodbridge, New Jersey, Reagan explained how retail sales did on …
November 24, 2017
Promotional calendars are shifting and that means Black Friday 2017 won’t be as important as in years past. RetailWire’s George Anderson tapped our Director of Marketing, Min-Jee Hwang, for her outlook on Black Friday in his Forbes article, Why A …
October 12, 2017
