Why In-Store Visibility Matters and How to Improve it

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This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser.   In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store has become a must-win battleground for brands. In order to outperform your rivals, you cannot leave anything up to chance. These educated shoppers will spot any inconsistencies, and…

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Guide to Omnichannel Pricing

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific retailer, price parity or channel-based pricing may be most effective.   Shoppers have more information than ever at their fingertips. They can do all the price and product research on their own or even have a comparison engine do the work for them. Regardless, they are hyper-informed and quick to pick out any…

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6 Reasons Your Retail Sales Are Dropping and How to Increase Them

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The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem. Sales can decline for various reasons, and finding the cause may be the trickiest part. Luckily, Wiser has put together a list for you with the six reasons why your sales are dropping and what to do to increase retail sales.  1. Poor Communication Often sales are negatively affected by poor communication between teams. In retail, it’s important to have a seamless relationship between marketing and merchandising teams to make well informed strategic decisions to maximize sales performance. Poor…

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Betting on the House vs a Third Party Pricing Solution

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You’re a major retailer or direct to consumer brand and the million dollar question is: should you build an in-house pricing solution or partner with a third party provider? By this point it has become abundantly clear that being able to change your prices in real time is a make or break aspect of a holistic retail strategy. It’s the difference between responding to market changes with intelligent price updates and scrambling the next morning when you realize that your sales tanked because your top competitor offered…

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How to Get Ahead with Competitive Intelligence Data

Retail without competitive intelligence is like running a race with a blindfold. You can’t know precisely where to go or how fast to run unless you have an understanding of your place on the track and how your opponents are doing. Competitive intelligence data delivers the insight top retailers need to avoid running in circles and inches them closer to actually winning the retail race. In fact, this competitive focus allows you to go beyond understanding what is happening around you…

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