"pricing strategies" tag archive

There’s an old saying that goes, “the perfect is the enemy of the good.”

Essentially, in all the time you spend trying to get something done perfectly on the first try, you could have aimed for “good” and iterated your …

Why are some people willing to pay seemingly sky-high prices for certain items?

In some cases, it could be they believe price and quality are intimately linked. Or maybe they want to splurge on something to show off to their …

Growing brands have to make tough decisions about what business functions they will keep in-house and which ones they can outsource. The question of outsourcing logistics often comes up fairly early in a brand’s lifecycle, and how it’s answered can …

As an eCommerce or direct-to-consumer business, you don’t have the luxury of working with retail partners that can help with shipping, warehousing, distribution, and other key supply chain tasks.

You might be able to get away with keeping your …

When you think of online marketplaces, the first name that probably pops into your head is Amazon.

It’s true that Amazon is the biggest online marketplace, but you should be willing to look beyond the eCommerce giant if you want …

There are countless pricing strategies at your disposal, but not all are created equal. Some strategies are much more effective than others at increasing margins, moving inventory, and keeping customers happy.

To cut through the noise, we’ve created a glossary …

Dynamic pricing is a strategy that all online retailers must pay attention to. It is a supply-and-demand-based pricing model than enables real-time price changes in order to make the most out of high demand, clear out stock when needed, or …

Dynamic pricing in online retail has come a long way as a pricing strategy. It is defined as a strategy that allows retailers to respond in real-time to supply and demand levers. It provides countless benefits, such as enabling …

Implementing a price testing strategy is like conducting an orchestra. Just like an orchestra needs every individual performer and section playing together in harmony, there are many different parts of your business that have to work in lockstep to run …