"pricing strategies" tag archive

There’s a reason why it’s hard to go shopping and come home with only one item. (Well, to be honest, there are likely a few reasons for that).

The one we’re focusing on here is charm pricing. Charm pricing is …

How do you know that your current approach to eCommerce is the best approach for your business? This is a tough question for many because it can be scary to think about what you’re not doing—and why. Plus, there are …

It’s often said that the last step is the hardest to take. This is certainly a challenge faced by many eCommerce brands and retailers—how to get customer orders that last mile to their front doors.

This is known as last-mile …

When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google Glass, the Segway, and Barnes and Noble’s Nook.)

What is one common theme across all product launches, good or bad? …

Are you getting ready to launch a new product? It’s at this time that brands need to focus on setting the right price to attract the most customers possible.

This is when penetration pricing can come into play. But what …

A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding the right price for the right scenario is an important challenge to tackle for any successful brand or retailer.

Today, …

When done right, a new product launch can be a big win for a brand. Apple is usually on the winning side of its product launches, with lines wrapped around the corner for the next iPhone or new gadget.

A …

Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive product is any accessory product that must be sold in addition to a base product.

As a result, captive product …