"pricing strategies" tag archive

The best brands and retailers have top-notch pricing solutions. This is just a fact of life in the eCommerce space, as prices change by the minute—or second—and consumers have more options than ever before. An ideal pricing solution is a …

Direct-to-consumer retail is not a new business model, but the rise of e-commerce has changed the retail playing field by making it easier for D2C startups to compete.

Previously stale product categories have had new life breathed into them by …

If the phrase “everyday low pricing” (EDLP) rings a bell, you probably know that this is the pricing strategy that Walmart used to become a retail powerhouse. Amazon followed shortly thereafter and brought the EDLP strategy to eCommerce.

It’s easy …

Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat.

Of course, there’s …

We all know that Amazon is the biggest online marketplace in the world. As a seller, your business can see wild success or total obscurity based on your ability to make yourself visible on the platform.

There are a lot …

There’s a reason why it’s hard to go shopping and come home with only one item. (Well, to be honest, there are likely a few reasons for that).

The one we’re focusing on here is charm pricing. Charm pricing is …

How do you know that your current approach to eCommerce is the best approach for your business? This is a tough question for many because it can be scary to think about what you’re not doing—and why. Plus, there are …

It’s often said that the last step is the hardest to take. This is certainly a challenge faced by many eCommerce brands and retailers—how to get customer orders that last mile to their front doors.

This is known as last-mile …