What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price …
The Future of Pricing Strategies: Will MAP Last Forever?
Pricing strategies are not fixed. They grow and evolve. They change alongside the market, as innovations and techniques create new working relationships between buyer and seller. Pricing strategies of today are not the pricing strategies of tomorrow. But what does …
October 30, 2018
After the Warning Signs: What to Do with Your Pricing Strategies
It’s never an easy decision to adjust your pricing strategies. Even slight changes up or down can result in angry customers, bad press, concerned shareholders, and more.
However, changing a pricing strategy can be exactly what your business needs. But, …
October 11, 2018
Dynamic Pricing vs. Personalized Pricing, What’s the Difference?
There’s the price you pay. And then there’s your price.
Dynamic Pricing is when prices change based on variables that are not related to the customer. Variables like these include the time of day, the temperature outside, the available supply …
July 5, 2018
Are Top Retailers Pricing Dynamically?
Shoppers compare prices across retailers’ sites and on the barometer of Amazon’s [IRDX RAMZ] marketplace but while this snapshot gives a single view, watching over the longer term gives insight into those retailers’ pricing strategies.
Being visible and found is …
July 19, 2016
How Price Testing Enables Retailers to Make Smarter Decisions
The ability to price effectively is becoming a core competency needed in the retail industry in order to maintain a sustainable competitive advantage. It’s the reality in such a saturated market with increasingly sophisticated competitors.
Pricing strategy is a unique …
June 6, 2016
Top 3 Make or Break Strategies for Branded Retailer Growth
It’s officially spring! Flowers are beginning to bloom and the warm sun is becoming a welcomed sight. Just like the temperature, the eCommerce landscape is really heating up. While this means brands and retailers have their work cut out for …
April 25, 2016
The Definitive Guide to Pricing in Online Retail
Let’s be honest, the topic of pricing does not have the most enticing facade. If someone were to walk up to you at a bar and said “Hey, let’s talk about pricing!”, you might not be very enthusiastic. But pricing …
September 17, 2015
Discover Success In the Amazon with the WiseGuy’s Second Amazon eBook
Since 1994, Amazon has helped establish the blueprints for the eCommerce industry. Making up over 20% of all eCommerce sales today, it’s easy to see that Amazon is still running the show.
Amazon’s marketplace is a land of opportunity and …
August 12, 2015