Knowledge is half the battle—but it isn’t the whole battle. This is the heart of the difference between price crawling and pricing intelligence.
In a retail world where little matters more than price, you must know how your prices …
Does Psychological Pricing Work?
There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying.
With …
December 28, 2018
Geotargeting Website Content? Here’s What You Need to Know
As an eCommerce business, you may have asked yourself if you should be geotargeting website content. It’s certainly a fair question, and the answer could be yes or no depending on what type of eCommerce business you are, what you …
December 20, 2018
Is Price Matching the Right Strategy for You?
What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price …
November 21, 2018
3 Smart Tips for Emerging Brands to Build an Online Presence
As the holiday shopping season fast approaches, the uptick in excited consumers ready to spend will create plenty of opportunities for emerging brands.
There’s Black Friday, Small Business Saturday, and Cyber Monday. Each day—and every other between now and the …
November 15, 2018
Google Shopping: Optimize Paid Ad Spend Using Pricing Data
Paid advertising is big business. According to Adthena, Google Shopping ads accounted for 76.4 percent of all U.S. retail search ad spend in Q1 2018. This percent of search spend also contributed to 85.3 percent of all clicks across Adwords …
November 6, 2018
After the Warning Signs: What to Do with Your Pricing Strategies
It’s never an easy decision to adjust your pricing strategies. Even slight changes up or down can result in angry customers, bad press, concerned shareholders, and more.
However, changing a pricing strategy can be exactly what your business needs. …
October 11, 2018
No Price Wars: How to Compete Without Racing to the Bottom
Are there winners at the end of price wars? Not really. Some people may feel that lower prices are better for consumers, but bottom-barrel prices equal tiny margins for businesses. And that can lead to reduced services, lower quality products, …
October 9, 2018
MAP Compliance vs Brand Compliance: What’s the Difference?
You might be familiar with MAP compliance, but what is brand compliance? This type of compliance monitoring has plenty of ramifications for manufacturers and retailers.
As you probably know, MAP compliance is the de facto method for most manufacturers to …
October 4, 2018