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Is Price Matching the Right Strategy for You?

What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price …

November 21, 2018

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Are Top Retailers Pricing Dynamically?

Shoppers compare prices across retailers’ sites and on the barometer of Amazon’s [IRDX RAMZ] marketplace but while this snapshot gives a single view, watching over the longer term gives insight into those retailers’ pricing strategies.

Being visible and found is …

July 19, 2016