"pricing strategies" tag archive

Quantity or quality. At the risk of oversimplification, these are the two buckets that make up your eCommerce traffic. You can get a lot of people checking out your brand online. Or you can get the right people.

It’s finding …

Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. You want your customers to like it and you want it to work well for your business …

There’s how you view your prices, and how your shoppers view them. Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees.

This can create a challenge …

There’s an old saying that goes, “the perfect is the enemy of the good.”

Essentially, in all the time you spend trying to get something done perfectly on the first try, you could have aimed for “good” and iterated your …

Why are some people willing to pay seemingly sky-high prices for certain items?

In some cases, it could be they believe price and quality are intimately linked. Or maybe they want to splurge on something to show off to their …

Growing brands have to make tough decisions about what business functions they will keep in-house and which ones they can outsource. The question of outsourcing logistics often comes up fairly early in a brand’s lifecycle, and how it’s answered can …

As an eCommerce or direct-to-consumer business, you don’t have the luxury of working with retail partners that can help with shipping, warehousing, distribution, and other key supply chain tasks.

You might be able to get away with keeping your …

When you think of online marketplaces, the first name that probably pops into your head is Amazon.

It’s true that Amazon is the biggest online marketplace, but you should be willing to look beyond the eCommerce giant if you want …

There are countless pricing strategies at your disposal, but not all are created equal. Some strategies are much more effective than others at increasing margins, moving inventory, and keeping customers happy.

To cut through the noise, we’ve created a glossary …