"pricing strategies" tag archive

Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive product is any accessory product that must be sold in addition to a base product.

As a result, captive product …

Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between.

It’s hard to implement perfect, 100-percent …

How did the biggest brands and retailers in the world get to the top? In part, they understood the competition.

You can’t be the best—and stay the best—unless you know how you compare to your competitors, how you are different, …

Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can find real-time prices in the blink of an eye.

To put this in perspective, 96 percent of Wiser survey participants …

Average Unit Retail, or AUR, is a key metric used in retail today, alongside other important data points such as market share, average order value, and units per transaction.

But what is Average Unit Retail, and why is AUR important? …

Price intelligence is the ability to track, monitor, and analyze competitor and market pricing data to make educated pricing decisions for your business. With that pricing intelligence comes plenty of ways to slice and dice it, making it a …

What is showrooming? Showrooming is when shoppers view a product inside a brick-and-mortar store, then use a mobile device to check the price of that product across online marketplaces in search of the best deal.

Should these shoppers find a …

There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying.

With …