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5 Modern Dynamic Pricing Trends

Dynamic pricing is a strategy that all online retailers must pay attention to. It is a supply-and-demand-based pricing model than enables real-time price changes in order to make the most out of high demand, clear out stock when needed, or …

September 1, 2020

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4 Use Cases for Price Intelligence

The best brands and retailers have top-notch pricing solutions. This is just a fact of life in the eCommerce space, as prices change by the minute—or second—and consumers have more options than ever before. An ideal pricing solution is a …

June 4, 2020

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What is Everyday Low Pricing?

If the phrase “everyday low pricing” (EDLP) rings a bell, you probably know that this is the pricing strategy that Walmart used to become a retail powerhouse. Amazon followed shortly thereafter and brought the EDLP strategy to eCommerce.

It’s easy …

May 20, 2020

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What is Product Cannibalization?

Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat.

Of course, there’s …

May 5, 2020