"pricing strategies" tag archive

Dynamic pricing is a strategy that all online retailers must pay attention to. It is a supply-and-demand-based pricing model than enables real-time price changes in order to make the most out of high demand, clear out stock when needed, or …

Dynamic pricing in online retail has come a long way as a pricing strategy. It is defined as a strategy that allows retailers to respond in real-time to supply and demand levers. It provides countless benefits, such as enabling …

Implementing a price testing strategy is like conducting an orchestra. Just like an orchestra needs every individual performer and section playing together in harmony, there are many different parts of your business that have to work in lockstep to run …

Developing a strong pricing strategy starts with an understanding of your competitors, your market, and the wider economy. Trying to price your products without this understanding is like trying to hit a moving target blindfolded. You might get lucky, but …

The best brands and retailers have top-notch pricing solutions. This is just a fact of life in the eCommerce space, as prices change by the minute—or second—and consumers have more options than ever before. An ideal pricing solution is a …

Direct-to-consumer retail is not a new business model, but the rise of e-commerce has changed the retail playing field by making it easier for D2C startups to compete.

Previously stale product categories have had new life breathed into them by …

If the phrase “everyday low pricing” (EDLP) rings a bell, you probably know that this is the pricing strategy that Walmart used to become a retail powerhouse. Amazon followed shortly thereafter and brought the EDLP strategy to eCommerce.

It’s easy …

Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat.

Of course, there’s …

We all know that Amazon is the biggest online marketplace in the world. As a seller, your business can see wild success or total obscurity based on your ability to make yourself visible on the platform.

There are a lot …