Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before the start of the Thanksgiving through Christmas holiday shopping season.
Our thought process went like this: The holiday season is …
Is Price Matching the Right Strategy for You?
What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price …
November 21, 2018
The Future of Pricing Strategies: Will MAP Last Forever?
Pricing strategies are not fixed. They grow and evolve. They change alongside the market, as innovations and techniques create new working relationships between buyer and seller. Pricing strategies of today are not the pricing strategies of tomorrow. But what does …
October 30, 2018
After the Warning Signs: What to Do with Your Pricing Strategies
It’s never an easy decision to adjust your pricing strategies. Even slight changes up or down can result in angry customers, bad press, concerned shareholders, and more.
However, changing a pricing strategy can be exactly what your business needs. But, …
October 11, 2018
Dynamic Pricing vs. Personalized Pricing, What’s the Difference?
There’s the price you pay. And then there’s your price.
Dynamic Pricing is when prices change based on variables that are not related to the customer. Variables like these include the time of day, the temperature outside, the available supply …
July 5, 2018
Are Top Retailers Pricing Dynamically?
Shoppers compare prices across retailers’ sites and on the barometer of Amazon’s [IRDX RAMZ] marketplace but while this snapshot gives a single view, watching over the longer term gives insight into those retailers’ pricing strategies.
Being visible and found is …
July 19, 2016
How Price Testing Enables Retailers to Make Smarter Decisions
The ability to price effectively is becoming a core competency needed in the retail industry in order to maintain a sustainable competitive advantage. It’s the reality in such a saturated market with increasingly sophisticated competitors.
Pricing strategy is a unique …
June 6, 2016
The Definitive Guide to Pricing in Online Retail
Let’s be honest, the topic of pricing does not have the most enticing facade. If someone were to walk up to you at a bar and said “Hey, let’s talk about pricing!”, you might not be very enthusiastic. But pricing …
September 17, 2015
4 Awesome Pricing Strategies Every eBay Seller Should Know
eBay has been a critical marketplace for online retailers for the past 20 years. The marketplace is huge, and makes up roughly 19% of all of ecommerce. Unlike repricing on Amazon, repricing on eBay doesn’t involve constant undercutting by retailers. …
July 1, 2015
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