How do you know that your current approach to eCommerce is the best approach for your business? This is a tough question for many because it can be scary to think about what you’re not doing—and why. Plus, there are …
How to Drive Revenue with Generation Z Sales
Generation Z has quickly become an incredibly important demographic for brands and retailers. According to a Barkley report, Gen Z—specifically those aged 16-24—has a total spending power of $143 billion. That means this group is expected to contribute billions …
January 6, 2020
4 Trends in Last-Mile Delivery That Can Help Drive Sales
It’s often said that the last step is the hardest to take. This is certainly a challenge faced by many eCommerce brands and retailers—how to get customer orders that last mile to their front doors.
This is known as last-mile …
December 30, 2019
4 Pricing-Related Tips to Launch a New Product
When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google Glass, the Segway, and Barnes and Noble’s Nook.)
What is one common theme across all product launches, good or bad? …
December 27, 2019
What is Penetration Pricing? Advantages and Disadvantages for Brands
Are you getting ready to launch a new product? It’s at this time that brands need to focus on setting the right price to attract the most customers possible.
This is when penetration pricing can come into play. But what …
December 17, 2019
List Price vs. Net Price: What You Need to Know to Optimize Your Pricing Strategies
A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding the right price for the right scenario is an important challenge to tackle for any successful brand or retailer.
Today, …
December 3, 2019
When is Price Skimming Effective? Pros and Cons for Brands
When done right, a new product launch can be a big win for a brand. Apple is usually on the winning side of its product launches, with lines wrapped around the corner for the next iPhone or new gadget.
A …
November 26, 2019
Captive Product Pricing Explained: Definition and Examples
Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive product is any accessory product that must be sold in addition to a base product.
As a result, captive product …
October 8, 2019
5 Unethical Pricing Pitfalls to Avoid
Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between.
It’s hard to implement perfect, 100-percent …
October 1, 2019