We’re excited to announce Wiser is joining Quad Analytix!

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Wiser was founded in 2012 with the vision of bringing Amazon’s wisdom to the rest of the retail world by enabling them to sell the right product, at the right time with the right price. Our focus was on empowering retailers to price more intelligently by giving them the data and insights they needed, even if they were lacking the internal resources to do so. Since then, we’ve built an incredible team, world class platform, and have been fortunate to…

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eCommerce Pricing Optimization: In-house vs. Third Party Solutions

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According to The E-Tailing Group, 94% of consumers are willing to invest time into comparison price shopping to make sure they’re getting the best deal possible. The importance of price on purchasing decisions makes it critical for retailers wanting to compete to be able to respond to the market in real-time. Whether you’re a brand exploring ways to optimize price on your direct-to-consumer site, a brand or retailer with brick-and-mortar presence, a mail-order business trying to expand your footprint in…

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Top 3 Make or Break Strategies for Branded Retailer Growth

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It’s officially spring! Flowers are beginning to bloom and the warm sun is becoming a welcomed sight. Just like the temperature, the eCommerce landscape is really heating up. While this means brands and retailers have their work cut out for them, imagine the work bestowed upon branded retailers. Branded retailers have to start considering new strategies in order to grow their business. They have the same concerns as brands and retailers alike, especially if they sell through a network of…

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What you Need to Know about Merchant Fulfilled Prime

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Amazon has shifted a lot of power into the hands of sellers with a program called “Merchant Fulfilled Prime,” or MFP. This invite-only program has been extended to a handful of sellers on the marketplace and enables them to make their items Prime eligible without using Fulfillment by Amazon (FBA). By combining the freedom of fulfillment by merchant (FBM) with one of the largest perks of FBA, Amazon is empowering retailers to take control of their destiny on the marketplace.…

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The Pros and Cons of Support Automation for eCommerce

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The following is a guest post from Justin Golschneider, the Marketing Manager at ChannelReply. The phrase “support automation” instantly makes me cringe. It brings to mind phone tree labyrinths with computer-generated voices mispronouncing pages of text. Then it takes me to memories of support sites that made me answer question after question only to give me no good answer and no option to contact a human. Yet support automation doesn’t have to be like that. When used effectively, it can give customers…

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