[infographic] MAP Abuse: Are You Protecting Your Brand?

Manufacturers use MAP (Minimum Advertised Price) to protect brand image, maintain retail value, and keep margins ideal for resellers. However, for the manufacturer that produces and distributes thousands of products, policing the retailers who sell your products can be a time consuming challenge. As a result, a majority of resellers violate the MAP at least some of the time. This infographic outlines the prevalence of MAP abuse, why it matters, how retailers are bypassing it, and the top 3 ways manufacturers can fight back.

Disclaimer: Refers to US Market

 

View the full infographic below.

infographic-map

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Arie Shpanya

Arie is the COO, Executive Chairman, and Co-Founder of Wiser, a dynamic pricing and merchandising engine for online retailers and brands. He has extensive experience in business development with a focus on eCommerce (eBay and Amazon), and is a guest blogger on Econsultancy, VentureBeat, and more.