The Minimum Advertised Price (MAP) Policy Playbook: Part II

mapII

Check out Part I here What to Include¬† When drafting your MAP policy, it’s important to include a brief description of your company. It lays down the groundwork as to why your brand should be valued at a certain price level. Give the retailer a chance to connect with your brand before moving on to the fancy and monotonous legal jargon. Build a list of items and their respective MAP prices to place on a page on your website. You…

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[infographic] MAP Abuse: Are You Protecting Your Brand?

Manufacturers use MAP (Minimum Advertised Price) to protect brand image, maintain retail value, and keep margins ideal for resellers. However, for the manufacturer that produces and distributes thousands of products, policing the retailers who sell your products can be a time consuming challenge. As a result, a majority of resellers violate the MAP at least some of the time. This infographic outlines the prevalence of MAP abuse, why it matters, how retailers are bypassing it, and the top 3 ways…

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