What Is Price Segmentation and Is It Right for Your Business?
Changes in pricing are a given, and often adapt to follow the flow of the market. Most of the time,
Retailers & D2C
Brands
How to Optimize Your Online Storefront
If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of
Retailers & D2C
How to Identify Pricing Competitors & What to Do with the Data
Brands and retailers face many obstacles when forming a pricing strategy. Often, they are so focused on looking at their
Brands
5 Key Business Challenges Behind Your Merchandising Strategy
Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing
Brands
Why You Should Respond to Customer Reviews—And How to Do It Right
Potential customers can look up reviews for any product they may come across either online or in-store. For many, what
Brands
How to Influence the Customer Path to Purchase
The customer path to purchase is very rarely straightforward. Shoppers go through many twists and turns as they decide which
Business Insights
How to Get the Most Out of Your In-Store Data
In the world of retail, actionable data collection and analysis are essential to making logical, evidence-based decisions that could improve