Alexandria Flores

Alexandria is the Content Writer at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions. She holds a BA in Writing from The University of North Texas.

Author header illustration
News

Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

With the global pandemic acting as a catalyst for change, retailers have been thrust into a new realm of challenges

Read More
Business Insights

From Foundation to Innovation: Navigating Through Brand & Retailer Maturity Phases

Brands and retailers face unique challenges as they progress from their initial market entry to becoming leaders in innovation and

Read More
News

Key Takeaways from the Wiser Industry Leaders Brand Panel: Challenges and Adaptations

Navigating the current retail landscape presents a unique set of challenges that retailers and brand manufacturers must face. One crucial

Read More
Brands

Uncovering Retail Price Discrepancies: Strategies for Brand Consistency

A recent study conducted by Wiser Solutions, focusing on the headphones category, unveiled significant discrepancies in pricing strategies across retailers.

Read More
News

Key Takeaways From the Wiser Industry Leaders Brand Panel: Customer Engagement and Marketing

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the

Read More
News

Key Takeaways From the Wiser Industry Leaders Brand Panel: Sales Strategy and Technology

A recent customer panel hosted by Wiser Solutions revealed critical insights that demonstrate the agility and adaptability of brands. As

Read More
Retailers & D2C

Life Cycle Pricing: A Strategic Move for Your Business?

Pricing plays a critical role in determining a product’s market position, sales growth, and profitability. A well-thought-out pricing strategy can

Read More
Retailers & D2C

Understanding Economy Pricing: Is It the Right Strategy for Your Business?

Companies continually grapple with the best approach to set prices that would not only cover costs but also attract and

Read More
Brands

Navigating the Amazon Buy Box: Strategies for Success

Amazon’s Buy Box is more than just a ‘Buy Now’ button—it’s a gateway to a marketplace serving millions of customers

Read More
News

Holiday Retail Trends 2023: Essential Insights for Online Brands & Retailers

Analyzing the holiday retail trends of 2023 can illuminate the path forward for brands and retailers and clarify the steps

Read More