Héloïse Tobin

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Retail Execution

From Reactive to Proactive: Predictive Analytics in Retail

Predictive analytics is revolutionizing the retail industry by shifting the business approach from reactive to proactive. Utilizing historical data, predictive

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Market Awareness

Explore the New Promotional Landscape in the HPC Sector

The implementation of the Descrozaille law brings significant changes to the Health, Personal Care, and Hygiene (HPC) sector. This legislation,

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Retail Execution

Leveraging Technology, Data, and Relationships in Category Management

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and

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