Héloïse Tobin

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Retailers & D2C

Unlocking Real-Time Agility: How Data-Driven Pricing Is Changing the Game

Major retailers are continuously running thousands of SKUs, juggling multiple marketplace sellers, and constantly under pressure to stay both competitive

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Retailers & D2C

Tariff Shock or Strategy? How U.S. Retailers Are Managing Cost Pressures

New tariffs, old playbooks With 2025 ushering in reinstated tariffs on steel and aluminum and new duties on Chinese electronics,

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Retailers & D2C

8,000 Extra Units Sold in Two Weeks: The Power of Data-Driven Pricing Strategies

In today’s competitive retail landscape, pricing is more than just a numbers game, it’s a strategic lever. For one global

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Brands

How Brandt Strengthens Its Market Position with Wiser’s Market Intelligence

In the competitive world of home appliances, Brandt has long been a trusted name in French households. However, evolving market

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Brands

From Potential to Performance: How One Brand Rebuilt Its Drive Channel Strategy to Regain Distribution

In omnichannel retail, every channel counts, but not all channels get the attention they deserve. That was the case for

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Retailers & D2C

How Mr.Bricolage Reinvented Its Pricing Strategy with Wiser’s DataStore

As a home improvement retail leader, Mr.Bricolage realised early on that pricing is all about staying agile, competitive, and aligned

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Business Insights

Shaping the Future of Price Monitoring with Big Data: A Conversation with Industry Experts

Why Pricing Strategies Are Evolving Pricing isn’t just about setting numbers—it’s about understanding consumer behavior, staying ahead of competitors, and

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Retailers & D2C

Understanding the Modern Category Manager: Overcoming Daily Challenges with Smarter Solutions

The Complex Role of a Category Manager Category Managers sit at the center of a high stakes balancing act. They

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Retailers & D2C

Understanding the Modern Pricing Analyst: Overcoming Daily Challenges with Smarter Solutions

Pricing Analysts operate in a fast-moving retail and e-commerce landscape and face unending pressure to make swift strategic decisions. Despite

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Brands

Empowering Retail Associates: Using Mystery Shopping to Drive Advocacy and Execution

The Challenge A leading electronics brand faced challenges in measuring and optimizing the impact of its associate training programs across

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