Héloïse Tobin

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Consumer Experience

Reimagining Retail in an Omnichannel World

The New Consumer Journey: Navigating Multiple Channels Today’s consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49%

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Retail Execution Shelf Intelligence

How an FMCG Brand Built a Perfect Store Strategy with Wiser

The Challenge A leading FMCG brand in Australia sought to improve its in-store execution across grocery stores by gaining actionable

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Shelf Intelligence

How a Leading Confectionery Manufacturer Increased Stock Volume by 40% with Real-Time Insights

The Challenge A global confectionery manufacturer in Australia ran monthly half-price promotions at key retailers, aiming to boost impulse purchases

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Shelf Intelligence

How a Ready-to-Drink Beverage Brand Prevented $1M in Losses with Retail Intelligence

When operating in a highly competitive space, every dollar counts. For one ready-to-drink (RTD) beverage brand, missing key opportunities to

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Shelf Intelligence

How Store-Level Insights Transformed 80% Non-Compliance into Growth for This Brand

Fridges in checkout areas at grocery stores are prime real estate for driving impulse purchases. A leading beverage company invested

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Retail Execution

$2M Opportunity Gap Closed: How This FMCG Brand Optimized Store Level Sales with Wiser

To compete effectively in the retail landscape, this FMCG brand sought a more data driven approach to retail sales. Switching

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Price Management

Understanding the Marketplace Seller’s Dilemma

The rise of online marketplaces has transformed the retail landscape, offering a myriad of opportunities for sellers but also presenting

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Shelf Intelligence

Wiser Use Case: How a Grocery Retailer Gained Market Share with an Agile Pricing Strategy

Maintaining a competitive edge requires precise and timely pricing decisions. One leading grocery retailer sought to enhance its pricing strategy

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Shelf Intelligence

Wiser Use Case: How Wiser Helped an FMCG Brand Increase In-Store Training ROI by 77%

In an industry as competitive as FMCG, effective in-store engagement is essential for driving brand advocacy and influencing consumer choices.

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Brand Management

Embracing Digital Transformation in Promotions: Strategies to Connect with Today’s Inflation Conscious Consumers

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands

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