How Mr.Bricolage Reinvented Its Pricing Strategy with Wiser’s DataStore
As a home improvement retail leader, Mr.Bricolage realised early on that pricing is all about staying agile, competitive, and aligned
Retailers & D2C
Business Insights
Shaping the Future of Price Monitoring with Big Data: A Conversation with Industry Experts
Why Pricing Strategies Are Evolving Pricing isn’t just about setting numbers—it’s about understanding consumer behavior, staying ahead of competitors, and
Retailers & D2C
Understanding the Modern Category Manager: Overcoming Daily Challenges with Smarter Solutions
The Complex Role of a Category Manager Category Managers sit at the center of a high stakes balancing act. They
Retailers & D2C
Understanding the Modern Pricing Analyst: Overcoming Daily Challenges with Smarter Solutions
Pricing Analysts operate in a fast-moving retail and e-commerce landscape and face unending pressure to make swift strategic decisions. Despite
Brands
Empowering Retail Associates: Using Mystery Shopping to Drive Advocacy and Execution
The Challenge A leading electronics brand faced challenges in measuring and optimizing the impact of its associate training programs across
Business Insights
Reimagining Retail in an Omnichannel World
The New Consumer Journey: Navigating Multiple Channels Today’s consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49%
Brands
How an FMCG Brand Built a Perfect Store Strategy with Wiser
The Challenge A leading FMCG brand in Australia sought to improve its in-store execution across grocery stores by gaining actionable
Brands
How a Leading Confectionery Manufacturer Increased Stock Volume by 40% with Real-Time Insights
The Challenge A global confectionery manufacturer in Australia ran monthly half-price promotions at key retailers, aiming to boost impulse purchases
Brands
How a Ready-to-Drink Beverage Brand Prevented $1M in Losses with Retail Intelligence
When operating in a highly competitive space, every dollar counts. For one ready-to-drink (RTD) beverage brand, missing key opportunities to
Brands
How Store-Level Insights Transformed 80% Non-Compliance into Growth for This Brand
Fridges in checkout areas at grocery stores are prime real estate for driving impulse purchases. A leading beverage company invested