Reimagining Retail in an Omnichannel World
The New Consumer Journey: Navigating Multiple Channels Today’s consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49%
The New Consumer Journey: Navigating Multiple Channels Today’s consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49%
The Challenge A leading FMCG brand in Australia sought to improve its in-store execution across grocery stores by gaining actionable
The Challenge A global confectionery manufacturer in Australia ran monthly half-price promotions at key retailers, aiming to boost impulse purchases
When operating in a highly competitive space, every dollar counts. For one ready-to-drink (RTD) beverage brand, missing key opportunities to
Fridges in checkout areas at grocery stores are prime real estate for driving impulse purchases. A leading beverage company invested
To compete effectively in the retail landscape, this FMCG brand sought a more data driven approach to retail sales. Switching
The rise of online marketplaces has transformed the retail landscape, offering a myriad of opportunities for sellers but also presenting
Maintaining a competitive edge requires precise and timely pricing decisions. One leading grocery retailer sought to enhance its pricing strategy
In an industry as competitive as FMCG, effective in-store engagement is essential for driving brand advocacy and influencing consumer choices.
With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands