How to Create an Effective MAP Policy
Most brands today are using what’s called a Minimum Advertised Price (MAP) policy to protect their business from resellers who
Alexandria is the Content Writer at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions. She holds a BA in Writing from The University of North Texas.
Most brands today are using what’s called a Minimum Advertised Price (MAP) policy to protect their business from resellers who
One of the biggest challenges for retailers is deciding on—and implementing—a pricing strategy that will increase profits and drive customer
Retailers modify prices, costs, discounts, and more every single day. All these little pricing changes are integral if they want
The world of sales is constantly changing. If your business has any hope of keeping up, then optimizing your sales
Any retail business without a solid strategy is bound to fail. It’s essential that your business is able to engage
Changes in pricing are a given, and often adapt to follow the flow of the market. Most of the time,
If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of
Once products leave the manufacturer and make their way out into the world, it becomes a lot more difficult for
Brands and retailers face many obstacles when forming a pricing strategy. Often, they are so focused on looking at their
In the world of modern retail, most shoppers prefer to compare product prices before making any final purchases. But price