It’s hard to set the right price, build the perfect promotion, launch a new product, or otherwise achieve eCommerce success in your market.
These challenges come up all the time during our conversations with professionals in your space—you need high-quality …
April 20, 2021
Market intelligence—this is one of those fun terms that could mean a million different things to a million different people. Unfortunately, that vagueness makes it easy to overlook how critically important market intelligence is. It also makes it too easy …
March 30, 2021
The only way that brands can understand their customers is by collecting data, but a recent shakeup that aims to improve consumer privacy and control is cutting off one key source: third-party cookies.
Simply put: the phasing out of third-party …
January 26, 2021
The spread of COVID-19 across the U.S. and Canada has significantly affected both brick-and-mortar and online retailers. Of course, it has also impacted everyday shoppers.
To find out how much, Wiser Solutions surveyed more than 2,200 consumers in the U.S. …
April 30, 2020
The spread of COVID-19 throughout the U.S. and Canada has drastically changed the relationship between retailer and consumer. By mid-March, nearly all brick-and-mortar retailers had closed locations or reduced hours, while people stopped congregating in public and began spending more …
April 21, 2020
How often have you shopped online recently? Given the challenges presented by COVID-19, specifically for retailers, it’s not surprising that more people are shopping online than before. For many, this is the best option in a tough situation.
That got …
April 10, 2020
Do you need to know what is going on inside brick-and-mortar stores? Have questions around merchandising, inventory, category management, store operations, and more? Then you may need to conduct a retail audit.
What is a retail audit? We define this …
February 11, 2020
In simple terms, the goal of any business is to make money. Buyer personas help achieve that goal. But what are buyer personas and how can you create better personas that make your business more money?
Let’s find out.
February 4, 2020
Generation Z has quickly become an incredibly important demographic for brands and retailers. According to a Barkley report, Gen Z—specifically those aged 16-24—has a total spending power of $143 billion. That means this group is expected to contribute billions …
January 6, 2020
