The only way that brands can understand their customers is by collecting data, but a recent shakeup that aims to improve consumer privacy and control is cutting off one key source: third-party cookies.
Simply put: the phasing out of third-party …
How COVID-19 Has Changed Consumer Behavior
The spread of COVID-19 across the U.S. and Canada has significantly affected both brick-and-mortar and online retailers. Of course, it has also impacted everyday shoppers.
To find out how much, Wiser Solutions surveyed more than 2,200 consumers in the U.S. …
April 30, 2020
Where COVID-19 Forced Online Retailers to Change Their Prices
The spread of COVID-19 throughout the U.S. and Canada has drastically changed the relationship between retailer and consumer. By mid-March, nearly all brick-and-mortar retailers had closed locations or reduced hours, while people stopped congregating in public and began spending more …
April 21, 2020
Can Retailers Win With the Right eCommerce Shipping Strategy?
How often have you shopped online recently? Given the challenges presented by COVID-19, specifically for retailers, it’s not surprising that more people are shopping online than before. For many, this is the best option in a tough situation.
That got …
April 10, 2020
Why a Successful Retail Audit Needs the Right Sample Size
Do you need to know what is going on inside brick-and-mortar stores? Have questions around merchandising, inventory, category management, store operations, and more? Then you may need to conduct a retail audit.
What is a retail audit? We define this …
February 11, 2020
How to Create Better Buyer Personas
In simple terms, the goal of any business is to make money. Buyer personas help achieve that goal. But what are buyer personas and how can you create better personas that make your business more money?
Let’s find out.
Buyer
…February 4, 2020
How to Drive Revenue with Generation Z Sales
Generation Z has quickly become an incredibly important demographic for brands and retailers. According to a Barkley report, Gen Z—specifically those aged 16-24—has a total spending power of $143 billion. That means this group is expected to contribute billions …
January 6, 2020
What is Product Development? How Retail Brands Dominate the Process
Product development can be fun, exciting, terrifying, and immensely challenging. Sometimes, all at the same time.
Whether you’re a new startup or a Fortune 500 company, product development is one of the most important steps toward a successful and prosperous …
August 20, 2019
What Are the Causes and Costs of Bad Data in Retail?
Building a successful business requires data, but not just any data: it must be accurate, high-quality data. Acquiring and maintaining a database of good data is no easy feat. For many brands and retailers, quality data can be hard …
July 9, 2019