Does an automated price optimization solution sound like a luxury for only the largest retailers with the most expansive assortments? That’s not the case! Price optimization can be a huge benefit for retailers large and small—and the positives go beyond …
How to Maximize POP Retail Sales During Holidays
There’s always a holiday right around the corner—Christmas, Easter, July 4th, and so on—which means you’ve got a marketing campaign in the works for your in-store channel.
What we want to talk about today is point-of-purchase marketing, or POP …
November 17, 2021
Loss Leader Pricing: What You Need to Know
Shoppers are always on the hunt for that “too good to be true” price, but what about from the other side? Should brand manufacturers and retailers be just as eager to set a too-good-to-be-true price as shoppers are to find …
November 16, 2021
Pricing Tools Explained: Which Option Solves Your Pricing Challenges?
The world of pricing can be a little complicated. Not only do you have to manage a long list of products, but you have to compete with the Amazons and Walmarts of the world. You have to satisfy demanding customers …
November 2, 2021
6 Ways to Increase Impulse Buys: Online and In-Store
Do you want your shoppers to spend more when they visit your stores? Which retailer doesn’t? One effective way to increase those basket sizes is through impulse buys—the act of making an unplanned purchase once already inside a store or …
October 26, 2021
How You Win Share of Shelf Smarter, Not Harder
Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space at your top-performing retailers (and edging out the competitors in your category) is a core part of increasing sales.
What’s …
October 19, 2021
How to Get the Most Out of Your Next Temporary Price Reduction
Temporary price reductions, or TPRs, are a necessary part of retail. It’s not really a question of if you should use a TPR, but when.
Promotions influence shopper behavior, and consumers are conditioned to search for the best deals …
October 12, 2021
What is Image Recognition in Retail?
In-store success is often won at the shelf. For a shopper to choose your brand out of a sea of competitors, your products need to make it to the shelf, be displayed correctly, be re-stocked when needed, and many other …
October 6, 2021
How to Create and Measure Effective Sales Promotions
Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping.
The challenge is not …
September 28, 2021