In the competitive world of candy and confectionery, staying ahead requires more than just great products—it demands precise execution and actionable insights. One leading brand turned to Wiser to achieve exactly that. By addressing challenges in seasonal campaigns, merchandising opportunities, and inventory optimization, they transformed their category performance.
Tackling Key Challenges
The brand faced multiple obstacles, including inconsistent seasonal performance, missed sales due to limited shelf space, and growing competition from healthier snack options. Traditional methods of data collection left gaps in understanding key trends and optimizing in-store execution.
With Wiser’s real-time insights, they were able to fine-tune product placement strategies, uncover new merchandising opportunities, and maximize their presence in key retail channels during high-impact holidays.
Real Results
With over 6,000 store visits and 150,000+ data points analyzed annually, the brand unlocked significant improvements:
- Seasonal sales strategies were optimized with data-driven placement trends.
- New cross-merchandising opportunities were identified in underutilized store sections.
- Inventory gaps were addressed, saving the brand an estimated $6M annually.
Wiser’s solution empowered the brand to refine their approach to growing the basket, the brand, and the category—delivering measurable results along the way.
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