Why Pricing Strategies Are Evolving
Pricing isn’t just about setting numbers—it’s about understanding consumer behavior, staying ahead of competitors, and responding to market changes in real time. But with thousands of products, shifting demand, and endless price fluctuations, how can businesses possibly keep up?
The answer lies in big data and AI-driven automation. In this expert discussion, Devon Walczak, SVP of Operations and Carl Eklof, Senior Director, Product Data Extraction & Tools at Wiser explore how brands and retailers are using real-time insights to make smarter pricing decisions and outperform the competition.
“Big data translates into visibility. […]What we’re giving our customers is visibility into what’s happening in the market from the customer’s perspective. […] When a customer goes to buy a particular product, what do they see?” – Carl Eklof
See how leading brands are using big data to outmaneuver the competition—Watch the full discussion now.
What You’ll Take Away from This Discussion
- Uncover how big data exposes hidden market trends and shifts in consumer behavior.
- Learn why manual price tracking is no longer enough—and how automation changes the game.
- See how AI transforms raw data into real-time pricing recommendations and competitive insights.
- Hear about the biggest challenges pricing teams face—and how leading brands are overcoming them.
In today’s pricing landscape, data is more than an advantage – it’s a necessity. But just having data isn’t enough. The key is knowing how to use it effectively to outpace competitors, respond to market shifts, and make decisions with confidence.
“The risk with big data, whether it’s in our industry or not, is analysis paralysis. You can say that you have big data all day long, but unless you have the internal team or the internal toolset […] it’s not actionable.” – Devon Walczak
Who Will Find This Discussion Valuable?
- Pricing Analysts and Category Managers refining their strategy in a competitive market.
- Brands and retailers looking for a smarter approach to pricing intelligence.
- Businesses exploring AI and data-driven decision-making to gain an edge.
With so much change in the pricing landscape, staying ahead means learning from those who are shaping the future.
Don’t miss out—watch the full discussion now!
