Alexandria Flores

Alexandria is the Content Writer at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions. She holds a BA in Writing from The University of North Texas.

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Retail Execution

5 Tips for Creating an Effective Retail Strategy

Any retail business without a solid strategy is bound to fail. It’s essential that your business is able to engage

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Price Management

What Is Price Segmentation and Is It Right for Your Business?

Changes in pricing are a given, and often adapt to follow the flow of the market. Most of the time,

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Consumer Experience

How to Optimize Your Online Storefront

If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of

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Market Awareness

How to Identify Pricing Competitors & What to Do with the Data

Brands and retailers face many obstacles when forming a pricing strategy. Often, they are so focused on looking at their

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Retail Execution

5 Key Business Challenges Behind Your Merchandising Strategy

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing

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Consumer Experience

Why You Should Respond to Customer Reviews—And How to Do It Right

Potential customers can look up reviews for any product they may come across either online or in-store. For many, what

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Consumer Experience

How to Influence the Customer Path to Purchase

The customer path to purchase is very rarely straightforward. Shoppers go through many twists and turns as they decide which

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Data Quality

How to Get the Most Out of Your In-Store Data

In the world of retail, actionable data collection and analysis are essential to making logical, evidence-based decisions that could improve

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